Time is one of our most precious assets. It moves quickly, which is why we're always trying to find ways to spend it wisely. Nothing feels better than putting a lot of time and effort into something, getting it done, and checking it off of your to-do list. You feel accomplished and successful. Which is why it makes sense that when you put a lot of effort into something only to see it fall flat, you feel so lousy. The simple truth is that when it comes to content, true success is measured not by completing it, but by what you do with it after you've done so. To see more return, you should be putting as much time and effort into the distribution of your content as you do the creation of it. In this deck, we walk you through the steps you need to take in order to make sure people actually see the content you're creating. Points covered include: Why distribution makes all the difference in the success of your content Which content to share with your leads based on which stages of the buyer's journey they're at The seven essential forms of content distribution Tips for growing your network There are also free resources at the end to help you get started effectively distributing your content!

1. How to Avoid Creating Content
That No One Will Ever See

2. YOUR PRESENTER
Brittni Kinney
VP
influenceandco.com
Tweet: @bkblackandgold
Brittni Kinney is a VP at Influence & Co. who loves
discussing how content marketing can help any marketing
strategy achieve its full potential. She likes her coffee black
and her whiskey straight, and she loves traveling.

3. The Power of
Distribution
Distribution
and Timing
7 Essential Forms
of Distribution
How You Can Grow
Your Network
WHY WE’RE HERE

4. You work so hard to create
content. What good will it do
if no one actually sees it?
Distribution is a crucial step in
the content marketing process.
THE POWER OF DISTRIBUTION

5. DISTRIBUTION AND TIMING
Timing Is Everything
Awareness Consideration Decision
My business has
a problem!
I need to do
online research.
It looks like this
company might be
able to help!
I’ll learn more.
This company can
definitely help me
solve my problem.
I’m going to work
with them.

6. Guest-Contributed Content
Organic Social Media Distribution
7 ESSENTIAL FORMS OF DISTRIBUTION
Programmatic Advertising
and Paid Amplification
Internal Distribution
Email Newsletters and
Drip Campaigns
Client, Partner, and
Influencer Distribution
Sales Enablement

7. 7 ESSENTIAL FORMS OF DISTRIBUTION
Guest-Contributed Content

8. 7 ESSENTIAL FORMS OF DISTRIBUTION
Organic Social Media Distribution

9. 7 ESSENTIAL FORMS OF DISTRIBUTION
Programmatic Advertising and Paid Amplification

10. 7 ESSENTIAL FORMS OF DISTRIBUTION
Internal Distribution
Sales
Account Team
HR
Leadership

11. 7 ESSENTIAL FORMS OF DISTRIBUTION
Email Newsletters

12. 7 ESSENTIAL FORMS OF DISTRIBUTION
Drip Campaigns
THE ANATOMY OF
A DRIP CAMPAIGN

13. 7 ESSENTIAL FORMS OF DISTRIBUTION
Client, Partner, and Influencer Distribution

14. 7 ESSENTIAL FORMS OF DISTRIBUTION
Sales Enablement

15. HOW YOU CAN GROW YOUR NETWORK
Publish content in external
publications that your target
audience loves to engage with.
Co-create content with a partner
whose audience can help you expand
the reach of your messaging.
Use a marketing automation software
and CRM tool like HubSpot.
Build a list of solid, high-quality
followers on social.
Include paid amplification tactics
to boost content that contains
key messaging or has performed
well organically.

16. PUBLICATION QUIZ
THE ULTIMATE GUIDE TO
CONTENT DISTRIBUTION
Visit: https://offers.influenceandco.com/webinar-avoid-creating-content-no-one-will-see
4-STEP GUIDE TO EXCEPTIONAL
CONTENT MARKETING
RESOURCES
SET UP A CALL WITH US!
Let us answer your questions about content marketing! We can
provide tips on what you might be doing wrong or what you should
be doing to see more return. Plus, we can tell you more about our
services if you'd like to outsource some of your content efforts.

17. Questions?