7. 178 billion
page views
per month
on mobile
Source: Infinita estimate based on NTT DoCoMo data (February 2009)
8. 62%
from
off-portal
sites
[ Official content &
services lineup
here
]
Source: Infinita estimate based on NTT DoCoMo data (February 2009)
Hinweis der Redaktion
On-deck and off-deck access pricing has always been the same
AOL/Compuserve vs. Google?
Content: carrier billing (on deck), credit card/prepaid (off deck)
9 to 11% to carrier
Result:
16,000 official sites
4,300 content providers
US$4 billion industry
...and about 150,000 sites off-deck
make reference to App Store model
Infinita estimate based on NTT DoCoMo data
Official content has never been more than 50%, even in the early days
3G subscribers show significantly higher off-portal usage than 2G (39%)