In this session you will learn how to maximize your content stream “Steam Marketing”, gain insight into what topics your consumers want to be engaged on “crowd sourced topic trending” and drive relevant content automation. With the growth of Facebook and Twitter continuing brands are allocating more budgets towards social marketing those who harness the stream with measurement and conversion into tangible events will benefit the most from the brands to consumer social graph. Speaker Chase McMichael
13. Does Steam Marketing work? “Thanks to InfiniGraph… Complex.com received 30% more traffic” Aleksey Baksheyev, Director of Technology Complex Media, Inc.
14. Keep It simple stupid Quality breeds Quantity – focus on action
16. Life is not about being liked its about being effective
17. ContentConsumptionGraph The Content Stream by InfiniGraph What is the health of your feed? BeforeAfter The challenge is knowing what to put in your feed!
18. What is Social Intelligence Social Intelligence is: Deriving relevance from consumer actions around content interaction and others who have in common connections through the Social Graph
22. Value in a Follow A Facebook fan has no value. Getting a Facebook fan to do something does.
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25. Empowering Targeting Without engagement, you won’t be moving the needle on the metrics that really matter Can social targeting increase engagement? Short Answer -Yes
26. Take Away Crowd sourced content interaction provides greater relevance The right content drives the greatest interaction “Own your content space” Reposting works with a little social intelligence
27. Twitter @chasemcmichael @infinigraph chase.mcmichael@infingraph.comwww.infinigraph.com http://blog.infinigraph.com. All rights reserved. Thank you!