"The Social Imperative: Why Online Businesses Must Adapt" by Patrick Salyer, CEO of Gigya. Presented at Murmuration 2012.

2. The following slideshow was presented by Gigya’s CEO Patrick Salyer at
Murmuration 2012
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3. Trend 1: Social is “The Next Search”
Referral Traffic
Social Networks vs. Google
26%
15%
21%
6%
21%
17%
19%
16%
18%
5%
16%
7%
15%
6% Social Networks
14% Google
5%
13%
10%
13%
9%
11%
8%
9%
5%
0% 5% 10% 15% 20% 25% 30%

4. Trend 2: Lifestreaming

5. Trend 3: People are bringing their “real” identity online

6. Trend 4: It’s all about the influencers

7. Trend 5: Users want personalized social experiences

8. Trend 6: Users want to interact with friends

9. Trend 7: Social game mechanics drive engagement

10. Sites need to reconfigure for social to be successful
Leverage
Social APIs
Facebook Connect
Twitter for Websites
LinkedIn Connect
Google +
Leverage
Social Plugins

11. Connect to the Social APIs &
Gain Access to Social Identity

12. Social Login – Gateway to Rich Social Data

13. Social Login - Authorization – Permission Based

14. Social Login – Access Rich Social Identity Data

15. Social Identity Data - Profile, Friends, Interests & Activities

16. The Connected Experience:
Leverage Social Plugins to Drive
On-Site Engagement

17. Social Activity Feed

18. Social Content Creation

19. Social Interaction

20. Social Gamification

23. Snapshot of a users social data
Profile Information
Name: John Smith
Email: email@gmail.com
Gender: Male
Birthday: 08/18/83
Location: New York, NY
Education: Stanford Graduate
Marital Status: Single
Interest Graph
Interests: Marathons, Surf Trips, Web Design, Music Festivals, NY Sports, World Cup
Activities: running, surfing, soccer, camping, kayaking
Music: 50 Cent, Run DMC, Black Eyed Peas, Foo Fighters, U2, Kanye West
Movies: Inception, The Shining, Jaws, Caddyshack, Seven, Forrest Gump
TV Shows: Parks and Recreation, The League, The Soup, The Colbert Report
Books: Steve Jobs, Hunger Games, Outliers
Games: Farmville, Medal of Honor, Assassins Creed, Madden, Angry Birds, Gears of War
Social Graph
# of Friends: 222
# of Followers: 4,256
# of Connections: 500+

24. Email Marketing Integration
Profile Information
Name: John Smith
Email: email@gmail.com
Gender: Male
Birthday: 08/18/83
Location:New York, NY
Education: Stanford Graduate
Marital Status: Single
Interest Graph
Interests: Marathons , Surf Trips, Web Design, Music
Festivals, NY Sports, World Cup
running, surfing, soccer, camping, kayaking
Activities:
Music: 50 Cent, Run DMC, Black Eyed Peas, Foo
Fighters, U2, Kanye West
Movies: Inception, The
Shining, Jaws, Caddyshack, Seven, Forrest Gump
TV Shows: Parks and Recreation, The League, The
Soup, The Colbert Report
Books: Steve Jobs, Hunger Games, Outliers
Games: Farmville, Medal of Honor, Assassins
Creed, Madden, Angry Birds, Gears of War
Social Graph
# of Friends: 222
# of Followers: 4,256
# of Connections: 500+

25. Product Recommendation Engine
Profile Information
Name: John Smith
Email: email@gmail.com
Gender: Male
Birthday: 08/18/83
Location: New York, NY
Education: Stanford Graduate
Marital Status: Single
Interest Graph
Interests: Marathons, Surf Trips, Web Design, Music
Festivals, NY Sports, World Cup
Activities:
running, surfing, soccer, camping, kayaking
Music: 50 Cent, Run DMC, Black Eyed Peas, Foo
Fighters, U2, Kanye West
Movies: Inception, The
Shining, Jaws, Caddyshack, Seven, Forrest Gump
TV Shows: Parks and Recreation, The League, The
Soup, The Colbert Report
Books: Steve Jobs, Hunger Games, Outliers
Games: Farmville, Medal of Honor, Assassins
Creed, Madden, Angry Birds, Gears of War, FIFA 2011
Social Graph
# of Friends: 222
# of Followers: 4,256
# of Connections: 500+

26. Results?

27. Social Login and Engagement Metrics
On average, sites see an
23% overall increase in
registrations by 23% after
implementing Social Login.
On average, users who
52% login with a social identity
spend 52% more time on
site than a traditional site
user.
On average, users who
179% interact with social
applications view 179%
more pages on site than
users who do not interact.
Source: *Gigya Analysis; December 2011

28. Gigya’s integrated, end-to-end social infrastructure

29. Gigya’s Super Social API
• One implementation
• Automatic updates in the cloud
• Support for new providers
• Support for account linking +22 more providers
• Multiple SDKs (REST, JS, AS, Mobile)

30. Gigya supports 1 billion unique users across 500+ clients

31. Thank You
Patrick Salyer
Email: patrick@gigya.com
Twitter: @patricksalyer
Call us at: 650.353.7230 or email: sales@gigya.com

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