Schema tag or structured data is one of the most important factors of SEO campaign. Here are some tips to use schema tags to improve your website visibility in search results, increase visitor amount and for improving search engine rankings.

1. SIGNIFICANCE OF SCHEMA IN IMPROVING
SEO SEARCH RANK

2. What Is Schema.org?
• Schema.org is the centralized home on the web for the Schema project.
• Supported by major search engines Google, Bing, Yahoo!
• Schema is a type of micro data that makes it easier for search engines to
parse and interpret the information on your web pages more effectively.
• Serve relevant results to users based on search queries.

3. Why It’s So Important
• Websites that use schema markup will rank better in the SERPs than
companies without markup.
• One study determined that websites with markup rank an average of four
positions higher in the SERPs than those without schema markup.

4. Role of Schema in SEO Search Rank
• Including schema micro data in your HTML code can help search engine
crawlers interpret the content of your pages more effectively.
• Increase your visibility.

5. •Help searchers find what they’re looking for
•Make the web more useful to the world
•Increase the efficacy of search engines
•The displaying of Rich Snippets on SERPS
•Increase your CTR
What Are The Benefits Of Using
Schema?

6. Types
• Creative works: Creative Work, Book, Movie, Music Recording, Recipe, TV
Series -
• Embedded non-text objects: Audio Object, Image Object, Video Object·
• Event
• Health and medical types

7. • Organization
• Person
• Place, Local Business, Restaurant , Product, Offer, Aggregate Offer·
• Review, Aggregate Rating·
• Action
• More examples: http://blog.hubspot.com/marketing/how-to-use-google-
rich-snippets

8. How To Use Schema Markup On
Your Website?
• Go to Google’s Structured Data Markup Helper

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11. How to Test Schema
Go to Structured Data Testing Tool

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13. Some Best Examples Of Rich Snippets

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