It gives me immense pleasure to speak about the awareness activities taken up by India Youth for Society. A colleague of mine requested me to attend to their events. I did not pay much attention. In fact, I was always busy with my work. So, I could not find time to go. But I had a thought of helping the young people in some way. One day I went to an event to find out what I could do for them. I realized that my involvement is needed more than money. Gradually, I indulged myself in all the activities. Today I am heading the team. P N B Madhava Rao (Madhu) President India Youth for Society

1. India Youth for society

5. August 2010, Visakhapatnam: What
started as casual conversations between
a teacher and a group of students
became a source of inspiration for the
youngsters and ignited their passion
towards protecting the Earth and its
resources. They formed a group which
later came to be known as ‘India Youth
For Society (IYFS). A few like-minded
students joined them giving strength to
their campaigns.
“The Earth provides enough to
satisfy every man’s need, but
not every man’s greed.”
– Gandhiji

7. Safeguarding our future generations
with an inheritance of fresh air, clean
water and a healthy life, IYFS exists for
educating and influencing people,
developing civic sense and sensitizing
everyone about the importance of
maintaining the integrity of the
environment as a whole-life system.
IYFS is dedicated to educate people in
managing waste, harvesting rainwater,
conserving energy, reducing plastics
and safeguarding the environment.
IYFS also focuses on e-governance,
traffic awareness, road safety and
child rights.

8. Our Strategy
• Arts: Rallies, flash mobs, street
plays, skits and songs, social
events
• Dialogue: Seminars and
Workshops
• Literature: Printing and
distributing posters, banners,
handouts, flyers
• Media: Print Media, Electronic
Media and Social Network, Radio
Talk, website

9. Current Campaigns
• MESSAGE (Making Each School
Student Aware of Good
Environment
• P4 (Prevent Polythene Bags -
Protect Planet
• SMART (Safety Means Alert on
Road in Traffic
• SWAP (Solid Waste Awareness
Program
• H2O (Harvest To Overflow)

10. MESSAGE
Making Each School Student
Aware of Good Environment
As a campaign, MESSAGE is an initiative to
teach children about the importance of
conservation – water, energy and food. The goal
is to stress not only on the importance of
physical and mental well being of the children
but also educating them about the benefits of
eating and living hygienically.

11. Through this campaign, we aim to sensitize
people on reducing the usage of surplus or one-
off-use disposable plastic items in their day to
day lives. Thankfully, through P4 campaign we
can lower the amount of plastic-related
chemicals in our bodies, our homes, and the
environment—and the risks they present.
P4
Prevent Polythene – Protect Planet

12. SMART
Safety Means Alert on Road in Traffic
This campaign has a target to reduce the amount of
traffic accidents in the city and their consequences
through road safety measures. It aims to increase the
safety level on local roads, encourage walking and
cycling in the city and improve the urban space. It
focuses at reducing number of deaths and injuries
caused by traffic and consequently decreasing the
number of road accidents. Accident data were studied
to identify safety actions necessary to achieve
improvements and to determine how to implement
speed reduction areas in the most effective way.

13. SWAP
Solid Waste Awareness Program
With SWAP, we aim to undertake and execute solid
waste management projects in two Municipal
Wards of the city. A recent survey conducted on
the status of waste generation, and on the scope
and benefits of segregation and recycling this
material, has given birth to this campaign. We
alert people about the improper handling of urban
solid waste which is resulting in the rise in
pollution of the atmosphere, surface and
groundwater. Presently we are engaged in
awareness creation activities in parks and public
places through demos.

14. H2O
Harvest 2 Overflow
With rapidly depleting groundwater levels
and drying up of existing reservoirs, the city
of Vizag is staring at imminent water crisis.
IYFS has initiated an exercise and awareness
campaign to promote rainwater harvesting
methods, especially in newly developing
areas.

15. Upcoming Events
• June 28, 2015 – Solid Waste Awareness Programme
• July 12, 2015 – E-Governance
• July 20, 2015 – MESSAGE Campaign Launch
• Sep 13, 2015 – Seminar on E-Waste Management
• Sep 16, 2015 – Day for Protection of Ozone Layer
• Sep 21, 2015 – Coastal Cleanup Day
• Oct 12, 2015 – Hudhud Remembrance Day
• Nov 15, 2015 – IYFS Family Meet
• Dec 12, 2015 – Human Rights Day
• Dec 23, 2015 – National Farmers’ Day

16. • A Participant
• A Volunteer
• A Member
• A Campaigner
• A Digital Campaigner
• A Content Writer
• A Film Maker
• A Designer
• A Trainer
• A Leader

17. Keep in Touch
Campaigns:
P4
H20
SWAP
SMART
MESSAGE
Committee:
President : Palakonda Madhu
Secretary : Mummana Jagadish
Accountant : Sontyana Anand
PRO : Y Appala Reddy
Funding : Gudivada Ayusha
Contact:
India Youth for Society
MIG 154 Sector 4
Near Bharat Gas Station
M V P Colony
Visakhapatnam-530017
Co-Committee:
Photography & Design: Devasula Somayaji
Ads & Short Films : Vempada Naveen
Campaigns Evaluator : Vadlapudi Ajit
College Activities : Bonu Abhilash
Volunteer Develop : Joswala Samantha
Communication:
Cell: 995-195-8686
Cell: 970-348-9797
email: post@iyfs.org
web: www.iyfs.org
Social Media: iyfsorg
Correspondence:
India Youth for Society
Door No: 7-311A
Hanumanthuwaka
Old Dairy Farm Post
Visakhapatnam-530040

18. Financial Credibility
• IYFS is run purely by contributions from
various sections of the society and
individuals who appreciate what we do.
• Cheques / DDs are to be drawn in favour of
INDIA YOUTH FOR SOCIETY payable at
Visakhapatnam.
• You can also contribute by spreading the
word about the campaigns we take up.
State Bank of India
INDIA YOUTH FOR SOCIETY
Current Account
A/c No: 32966348781
IFSC: SBIN0001588
HDFC Bank
INDIA YOUTH FOR SOCIETY
Savings Account
A/c No: 00501110000172
IFSC: HDFC0000050

19. We Welcome Your Feedback
Thank You