Mr. Arun Tyagi, GM, Marketing, IndiaMART, shares his expertise and experience on the subject, Product Marketing Strategy with IILM students as a part of guest lecture.
9. Key Elements of Product Promotion Advertising Direct Marketing Public Relations Display Merchandising Sales Promotion
10. Newspapers TV Channels Social Media Online PR Sites Direct Mailers Events Out-of-home Media Internet Radio Weigh Your Options of Promotion Vehicles… I’l go wherever my target audience goes....medium is secondary