Infographic trends impacting search 2012 - 2013 Indenty

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The three prominent trends are Social Media, the increased amount of mobile devices and the updates from especially Google that affect the market. Local search is a trend that impacts the market as well and is becoming more important as a result of Google updates and local search queries on mobile devices. Download the complete whitepaper (NL) on www.indenty.nl/whitepapers

Technologie

Trends impacting
SEARCH
SOCIAL MOBILE LOCAL

SOCIAL
+88%
+174%
Total Internet

Social networking

2007 2011

Rise of social networking

15-24 years
Instant Messengers
Email
34%
Social Networking

-22%
-42%

Change in average
time spent

$33
MILLION

Value of real-time Social
Media content
Study with 154.756 unique real-time search queries

social integration

Google + Your World
awesome things

Images for awesome things

Urban Dictionary: awesome +1
www.urbandictionary.com/awesome
Veronica Mars fans are awesome. They love the show so much they ...
You + 1’d this

7 awesome things that don’t mix with anything else +1
http://plus.google.com
That post, the blog, and the song “1000 Awesome Things” have been ...
You, Kari Hensien and 17 other people + 1’d this

The New Bing
Ask friends....

Friends who might know

Kari Hensien posted photos
of ‘Honolulu 2012’ +
FRIENDS
Luka Abrus lives in
Oahu, Hawaii +

People who know
OTHER
Jeff Ford is a travel PEOPLE
guru

Activity
YOU
You i’m going to Honolulu this
Summer, any ideas for hotels?
sers

MOBILE
ers
to p u

e us
Desk

il
Mob

Main activity
navigating
the web

68%

mobile internet users
overtake
desktop users
in 2014
30-40%
local search
on mobile
LOCAL

About 80% takes action

Venice update from
G ogle feb 2012
Increased
localized
results

Google Chances for Small and
Medium Enterprises

family lawyers

Your location: Amsterdam, NL

Family Solicitors Amsterdam C
www.rosleys.co.uk/
Family lawyers and divorce solicitors in
A
Amsterdam Rosleys Solicitors ...
B

Family Law Solicitors Amsterdam
www.andersonssolicitors.co.uk
Andersons Solicitors family & divorce experts
in Amsterdam, provide ...

search becomes more

social
local
and

SOURCES
Shaw, M. (2012). The State of Social Media. London: comScore.

Jansen, B., Liu, Z., Weaver, C., Campbell, G., & Gregg, M. (2011).
Real time search on the web: Quearies, topics and economic value.
Information Processing and Management, 491-506.

Meeker, M., Devitt, S., & Wu, L. (2010, April 12). Morgan Stanley.
Retrieved Mei 22, 2012, from
http://www.morganstanley.com/institutional/techresearch/pdfs/Intern
et_Trends_041210.pdf

IAB. (2011, September 15). Retrieved May 23, 2012, from The world
is mobile: http://www.iab.nl/2011/09/15/the-world-is-mobile/

Venetis, P Gonzalez, H., Jensen, C. S., & Havely, A. (2011).
.,
Hyper-local, Directions-Based Ranking of Places. 37th International
Conference on Very Large Data Bases.

Content by Jorn ter Huurne
Design by Marli Bolscher

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Infographic trends impacting search 2012 - 2013 Indenty

1. Trends impacting SEARCH SOCIAL MOBILE LOCAL SOCIAL +88% +174% Total Internet Social networking 2007 2011 Rise of social networking 15-24 years Instant Messengers Email 34% Social Networking -22% -42% Change in average time spent $33 MILLION Value of real-time Social Media content Study with 154.756 unique real-time search queries social integration Google + Your World awesome things Images for awesome things Urban Dictionary: awesome +1 www.urbandictionary.com/awesome Veronica Mars fans are awesome. They love the show so much they ... You + 1’d this 7 awesome things that don’t mix with anything else +1 http://plus.google.com That post, the blog, and the song “1000 Awesome Things” have been ... You, Kari Hensien and 17 other people + 1’d this The New Bing Ask friends.... Friends who might know Kari Hensien posted photos of ‘Honolulu 2012’ + FRIENDS Luka Abrus lives in Oahu, Hawaii + People who know OTHER Jeff Ford is a travel PEOPLE guru Activity YOU You i’m going to Honolulu this Summer, any ideas for hotels? sers MOBILE ers to p u e us Desk il Mob Main activity navigating the web 68% mobile internet users overtake desktop users in 2014 30-40% local search on mobile LOCAL About 80% takes action Venice update from G ogle feb 2012 Increased localized results Google Chances for Small and Medium Enterprises family lawyers Your location: Amsterdam, NL Family Solicitors Amsterdam C www.rosleys.co.uk/ Family lawyers and divorce solicitors in A Amsterdam Rosleys Solicitors ... B Family Law Solicitors Amsterdam www.andersonssolicitors.co.uk Andersons Solicitors family & divorce experts in Amsterdam, provide ... search becomes more social local and SOURCES Shaw, M. (2012). The State of Social Media. London: comScore. Jansen, B., Liu, Z., Weaver, C., Campbell, G., & Gregg, M. (2011). Real time search on the web: Quearies, topics and economic value. Information Processing and Management, 491-506. Meeker, M., Devitt, S., & Wu, L. (2010, April 12). Morgan Stanley. Retrieved Mei 22, 2012, from http://www.morganstanley.com/institutional/techresearch/pdfs/Intern et_Trends_041210.pdf IAB. (2011, September 15). Retrieved May 23, 2012, from The world is mobile: http://www.iab.nl/2011/09/15/the-world-is-mobile/ Venetis, P Gonzalez, H., Jensen, C. S., & Havely, A. (2011). ., Hyper-local, Directions-Based Ranking of Places. 37th International Conference on Very Large Data Bases. Content by Jorn ter Huurne Design by Marli Bolscher