Seize the Mobile Recruiting Opportunity
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50% of job searches now come from a mobile device and the number of mobile applies quadrupled in the last year. Meet the new modern job seeker. One who searches for roles how, when and where they like. Yet, most employers aren't ready for mobile candidates. Less than 10% of the Fortune 500 offer a mobile-friendly apply process. What is the impact of taking your recruiting mobile and how can your team get started?
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Seize the Mobile Recruiting Opportunity
- 1. Seize the mobile opportunity Optimizing your jobs for today’s mobile candidate Kevin Walker Director, Employer Insights
- 2. Before we get started Kevin Walker Director, Employer Insights kwalker@indeed.com @kpwalk #IndeedWebinar
- 3. Indeed is where people find jobs # 1 Job Site in the World # 1 Job Site in the US # 1 Mobile App in 20+ countries 140 Million Monthly Worldwide Visitors 6 Million Company Reviews 25 Million Resumes 16 Million Jobs in 50+ Countries 100,000+ Employers sponsor jobs
- 4. Life decisions increasingly begin with online search
- 5. And many of these searches are taking place on mobile
- 6. Mobile devices are our lens to the world 1990s 2010s
- 7. 56% of Americans have a smartphone 77% have used a search engine from their smartphone 40% search for travel info/holiday 32% search for job offers 28% search for a flat or house Source: Google
- 8. Smartphones and tablets are growing faster than PCs ever did Global PC (Desktop/Notebook), Smartphone and Tablet Shipments by Quarter – Q1:95 – Q4:13 Q1:95 Q1:97 Q1:99 Q1:01 Q1:03 Q1:05 Q1:07 Q1:09 Q1:11 Q1:13 200 150 100 0 Global Units Shipped (MMs) 50 Desktop PCs Tablets Notebook PCs 250 Smartphone
- 9. The #mobilemoment is now
- 10. – 8 years HR consulting experience with Deloitte in US, New Zealand, and UK – Started using Indeed to casually look for a new job – Found the “the perfect job” – Now Senior Manager of Organization Design & Development with Cancer Research UK Nicole Case study: The role of mobile in a London job search
- 11. – 115 mobile & 5 desktop job searches over 3 years – Queries included “leadership development,” “cancer research,” “strategic change management” – Clicked on 79 mobile & 5 desktop jobs – At 1AM on her phone she saw a job at “Cancer Research UK” – Applied on their site via desktop the next day – It was the only job she applied for Nicole Case study: How Nicole found her “Dream Job”
- 12. 50% of job searches come from mobile Source: Indeed
- 13. Mobile job search around the world
- 14. Share of device page traffic on a typical workday PCs are still the platform of choice during working hours PCs dominate working hours Source: comScore Mobiles brighten the commute Tablets are popular at night Late Night Early Morning Daytime Early Evening Prime
- 15. Mobile is always on
- 16. Mobile job seekers are more engaged Marketing Manager New York Mobile job seekers click, evaluate and research 2X the jobs that web users do. 2X more: – Monthly visits – Searches per visit – Clicks on more job
- 17. Job seekers are embracing mobile apply Source: Indeed
- 18. But job seekers want and expect job search to be even more mobile 78% would apply to jobs on their mobile devices if the process were simplified Source: Censuswide and Harris 32% expect to rely on their mobile more in their current or future job search
- 19. Today, the mobile experience matters more than ever
- 20. Job seekers are frustrated by a bad experience
- 21. Job seekers are frustrated by a bad experience Email this job?
- 22. Job seekers are frustrated by a bad experience Upload a resume?
- 23. Job seekers are frustrated by a bad experience Type out my entire resume?
- 24. The mobile experience of the Fortune 500 5% allow job seekers to apply on mobile
- 25. What separates best in class talent acquisition organizations from the average?
- 26. 1. They ensure their career pages and job content are optimized for mobile
- 30. Indeed’s approach: the best job app for the candidate All jobs | Relevancy | User friendly display | Fast load times | Mobile application
- 31. 2. They build and refine a mobile application process
- 32. They are careful to not lose good candidates to overly complex application processes # of online screener questions 80% 70% 60% 50% 40% 30% 20% 10% Reduction in Applications 16.5% 17.2% 44.1% 50.0% 70.8% 88.7% 0 5 10 20 30 40 45+
- 33. And have figured out how to enable job seekers to apply from a mobile device
- 34. Converting mobile traffic to applicants
- 35. Converting mobile traffic to applicants Applicant data submitted directly into your ATS
- 36. With Indeed MoBolt technology, you can offer the best mobile experience now - Custom mobile site for traffic from any source - Minimize drop-off in the funnel - Works with any ATS-no integration required
- 37. 3. They invest to reach the right candidates
- 38. 3 ways to reach 140 million job seekers on Indeed Organic Job Jobs are matched on relevancy, older jobs receive less traffic Sponsored Job Receive up to 5X more clicks to your jobs Featured Employer Provides the most prominent logo branding opportunity
- 39. Want to know your mobile number? Contact us at gomobile@indeed.com 65% 65% of your company’s clicks in the last 7 days came from mobile
- 40. Thanks! Kevin Walker Director, Employer Insights @indeed blog.indeed.com
Hinweis der Redaktion
- People want to be able to take their search with them. They expect to be able to search whenever and wherever they want.
- Go to any event now - a sports match, concert, conference and you’ll see people taking photos, typing social media posts and searching for information. People don’t leave home without their smartphone. Mobile devices are becoming our lens to the world.
- Let’s talk about the current mobile landscape in the US and go through some of the data around mobile today and where it is headed. This is hugely important for talent acquisition professionals and shows the potential of mobile recruiting. People are using these devices all the time, wherever they are.
- The number of tablets being shipped is now greater than desktop and notebook PCs – and significantly, this level of growth happened much more quickly. As a result, more and more people have another device to access the internet with. Smartphones are fuelling the move towards mobile, whereas people tend to use a mobile OS on their tablets which exaggerates the mobile challenge facing organizations.
- As mobile traffic and job search from mobile continues to increase, we have reached the mobile moment. Job search has evolved from a desktop activity to a mobile one.
- Job seekers now take their search with them, browsing opportunities when it’s most convenient. Most searches will come from mobile in the future.
- The growth of mobile is a global trend – with many countries around the globe boasting well over 50% of searches from mobile.
- People are happy to switch devices during the day, depending on what they are up to. They use mobiles devices on the daily commute to and from work, their desktop during the day and then tablets at home in the evening. While PCs are most popular during the working day, if you combine mobile and tablets, you’ll see that mobile operating systems dominate how most people access the internet. This is hugely significant and shows the growth of mobile.
- It’s important to recognize that mobile is always on. It’s a myth to think that when people go to work they don’t use their smartphone. People can often access a mobile more easily than a desktop. Unlike desktop, mobile job search is consistent throughout the day and peaks in the evening. If mobile is not part of your recruiting strategy, you’re failing to reach a large pool of active candidates.
- One of the most important characteristics of mobile job seekers that we’re keen to emphasize today is that they are more engaged than desktop job seekers. They click, evaluate and research at least twice as many jobs as desktop users.
- We’re now seeing that 51% of all applications on Indeed are mobile. This is an incredible stat and shows that mobile job search is not a thing of the future, it is a reality today.
- All the signs are pointing towards job seekers wanting job search to be mobile. 78% of people in the US would apply to jobs on their mobile devices if the process were simplified — an unprecedented opportunity for employers to reach their talent audience. And importantly, 1/3 of people expect to rely on mobile more in their current or future job search. The question employers need to ask is: are they ready to meet the expectations of job seekers?
- How does it look to job seekers when an employer doesn’t provide a good mobile experience? It’s not very pretty. Jobs are hard to find and view – and the mobile-savvy consumer does not have a lot of patience for that type of experience.
- This study found only 5% of Fortune 500 companies allowed job seekers to apply for jobs via mobile ]Source: iMomentous]. And it’s even less for other types of companies. That means not being able to take advantage of that 1/3 of job search traffic coming from mobile.
- What can your organization do to connect with the mobile job seeker?
- Finally, asking candidates to fill in their resume from a mobile device is unreasonable. Fields are too small and resumes are too complicated to easily cut and paste. This leads to a very low mobile conversion rate.
- Now let’s talk about solving that “last mile” problem – making sure people can apply to your jobs on mobile. Indeed provides a free solution that any employer can use – Indeed Apply. It allows people on any device to apply to your job. It’s continually tested and optimized across millions of mobile applies to provide the best possible experience for your candidates.