Gain a deeper understanding of how job seekers make decisions. Leading experts in labor economy, cognitive science and brand marketing discuss some of the more subtle reasons why candidates may look at certain jobs or companies: factors such as wanting a flexible work environment, a specific company culture or the chance to make a difference in a company or community. Learn what goes into making job decisions, and how that can inform the way you find and retain the best talent. More people find jobs on Indeed than anywhere else. Indeed is the #1 job site in the world and allows job seekers to search millions of jobs on the web or mobile in over 50 countries and 28 languages. 180 million people each month search for jobs, post resumes and research companies on Indeed, and Indeed is the #1 source of external hires for thousands of companies. (sources: SilkRoad & iCIMS). For more information about how Indeed can help you hire, visit indeed.com/hire.

1. How We Make Decisions:
Three Perspectives
#indeedinteractive
Art Markman
Professor of Psychology and Marketing
University of Texas at Austin
Tara Sinclair
Chief Economist
Indeed
Lance Koenig
SVP Director of Strategy
Mullen

2. Art Markman
Professor of Psychology and Marketing
University of Texas at Austin
#indeedinteractive

3. #indeedinteractive
Career Choice
The context of choice vs. the context of work
Successful hires require finding people who are
a good fit to the organization

4. Easily Available Information
People focus on what is
easiest to talk about:
Salary
Responsibility
Advancement
Experiential factors may
matter more for long-term
satisfaction:
The community
Sense of common mission
The neighborhood
#indeedinteractive

5. Motivation and the Workplace
Which is dominant?
#indeedinteractive
Approach and
avoidance
What motivational
mode characterizes
employees?What is the emotional state
of the people you meet?
Happiness, joy, fulfillment,
disappointment: Approach
Fear, stress, anxiety, relief:
Avoidance

6. Tara Sinclair
Chief Economist
Indeed
#indeedinteractive

7. Economist’s View:
People respond to incentives
#indeedinteractive

8. #indeedinteractive
The labor market is unique:
The supply – people – make choices

9. $0 $20,000 $40,000 $60,000 $80,000 $100,000 $120,000
0%
10%
20%
30%
40%
50%
60%
70%
80%
The Obvious: People respond to salary
Healthcare Support Arts & Design
Healthcare Practitioners
Architecture &
Engineering
Production
Education
Food Prep
Legal
Management
of employed would be wooed by another company by good pay (Source: Harris Poll)76%

10. People also respond to opportunity
Over half of the variation of where job
changers look can be explained by the
share of job postings.
More people search for jobs within a state
from outside when it has more postings.
One additional posting is associated with
more than one additional external search.
#indeedinteractive
51.4%

11. And, it’s not all about the Benjamins
Good location would attract 51% of employed to a new job
Flexible hours would attract 50% of employed to a new job
“Part time” is one of the top ten search terms used by people
currently employed in STEM occupations
#indeedinteractiveSource: Harris Poll

12. One of the fastest growing searches for flexible work
is for remote opportunities
Jan 201
3
Jul 2013 Jan 2014 July 2014 Jan 2015
0
ShareofSearches
#indeedinteractive
Searches for “Remote”

13. Lance Koenig
SVP Director of Strategy
Mullen
#indeedinteractive

14. ”
“
People’s buying decisions are largely driven by brands
which embody values that reflect their own. In other words,
consumers aren’t buying the products that they like.
They’re seeking out the brands that are like them. They’re
choosing brands whose meaning reflects their own sense
of identity, making a statement about who they are, and
what they stand for. By choosing one brand over another,
consumers are creating their own personal narrative, “This
is who I am.” It is, in essence, a shared reality between
company and consumer.
#indeedinteractive

15. It’s no longer enough for people to believe that your product
does what it promises. They want to believe in you and what you
do.
And they’ll go elsewhere if they
don’t.
#indeedinteractive

16. How We Make Decisions:
Three Perspectives
#indeedinteractive
Art Markman
Professor of Psychology and Marketing
University of Texas at Austin
Tara Sinclair
Chief Economist
Indeed
Lance Koenig
SVP Director of Strategy
Mullen

17. About Indeed
More people find jobs on Indeed than anywhere else.
Indeed is the #1 job site in the world and allows job
seekers to search millions of jobs on the web or
mobile in over 50 countries and 28 languages. More
than 180 million people each month search for jobs,
post resumes and research companies on Indeed, and
Indeed is the #1 source of external hires for thousands
of companies (sources: SilkRoad & iCIMS).
For more information, visit indeed.com.
Learn more
indeed.com/hire
blog.indeed.com