The report ‘Game Based Learning in the US to 2019 — Market Size Report’ is a snapshot of game based learning space in the US. The report discusses the current and forecasted market size for game based learning. It also provides information on market size and business model for game based learning in Education (B2B and B2C) and corporate sectors. It further discusses the key activities in game–based learning space in the US.

1. GAM
GAME BASED LEARNING IN THE
US TO 2019 — MARKET SIZE
REPORT
Indalytics Advisors business@indalytics.com www.indalytics.com
March 2015

2. Game Based Learning in the US to 2019 — Market Size Report
©Indalytics Advisors Pvt. Ltd l www.indalytics.com l 1
TABLE OF CONTENTS
 Definition of Game–based Learning
 Definition of Revenue Models used by Educational Games
 Market Size of Game–based Learning in the US
o Game–based Learning in Corporate Space
o Game–based Learning in B2B Education Space
o Game–based Learning in B2C Education Space
 Forecasted Market Size of Game–based Learning in the US to 2019
 Latest Activities in the US Game–based Learning Space
LIST OF FIGURES
 Figure 1: Market Size of game–based Learning in the US — Education (B2B and B2C) and
Corporate Sector
 Figure 2: Market Size of game–based Learning in the US — Revenue from Mobile Devices
and Consoles
 Figure 3: Market Size of Game–based Learning in Corporate Space — By Sectors
 Figure 4: Market Size of B2B game–based Learning in the US — School and Higher
Education
 Figure 5: Market Size of B2B game–based Learning in the US — Subscription and Server
Sales
 Figure 6: Market Size of B2B game–based Learning in the US — Elementary and Secondary
Education
 Figure 7: Market Size of B2C Game–based Learning in the US — School and Higher
Education

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 Figure 8: Market Size of B2C Game–based Learning in the US — Elementary and Secondary
School Education
 Figure 9: Market Size of B2C Game–based Learning in the US — Free and Freemium, and
Paid and Paidmium games
 Figure 10: Free and Freemium, and Paid and Paidmium games — School and Higher
Education
 Figure 11: Forecasted Market Size of Game–based Learning in the US
 Figure 12: Forecasted Market Size and Growth Rate of Game–based Learning in the US —
Education (B2B and B2C) and Corporate Sector
PUBLICATION DATE
March 2015
NUMBER OF PAGES
27
PRICE OF THE REPORT
Single User: US$200
Multi User/ Enterprise: US$450
Visit www.indalytics.com or write to us at info@indalytics.com to know
more about the report.

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ABOUT THE REPORT
This report is a snapshot of game based learning space in the US. The
report discusses the current and forecasted market size for game based
learning. It also provides information on market size and business model
for game based learning in Education (B2B and B2C) and corporate sectors.
It further discusses the key activities in game–based learning space in the
US.
DEFINITION OF GAME–BASED LEARNING
Game based learning involves teaching with the help of video games.
Under the approach, specific games are prepared, which help the users to
learn the intended concept or process, while playing the game. As games
generally involve active participation and interaction by gamers during the
playing experience, they help in better cognition of the concept or process,
which otherwise, would have been boring to learn.
Game based learning comprises of both conventional and digital
educational games. Conventional games include games such as Chess or
other role–play games. Digital games, on the other hand, include offline
games — which can be downloaded or installed to be played on consoles
or other platforms, and online games — which are played dynamically,
with the use of internet. In this report, we have only covered digital game
based learning.

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DEFINITION OF REVENUE MODELS USED BY
EDUCATIONAL GAMES
Game–based learning companies follow different revenue models,
depending on their business models. Companies creating games for
corporate clients under the Business–to–Business (B2B) model generally
follow a project–based pricing, where they charge the clients for the game,
along with its hosting and maintenance.
Under the Business–to–Consumer (B2C) model, where the gaming
companies provide direct downloads via mobile and other computing
devices, the business model falls under one of the following:
 Free — majority of the mobile learning apps are free to download
for the end users. The gaming companies in this case earn revenue
through advertising.
 Freemium — under this model, a certain part of the game is free,
and the end users have to make in–app purchases to access the full
game.
 Paid (Direct Sale) — under this model, the users have to pay for the
game before downloading or accessing it.
 Paidmium (Direct Sale and In-App Purchases) — some paid games
also provide additional features such as hosting space or extended
features, which can be accessed by user through in–app
purchasing.

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RESEARCH METHODOLOGY
In order to estimate the market size, we have segregated the total demand
for game based learning under the following groups:
 Demand from education sector
o Demand from B2B customers
o Demand from B2C customers
 Demand from corporate sector
Potential market size for all the groups is the product of total number of
potential users, who can buy / use a learning game, and the revenue per
users, which gaming companies charge for the games.
For the education sector, only the school and higher education students —
that have internet access — have been considered to be potential users of
learning and educational games.

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EXECUTIVE SUMMARY
Game–based learning in the US is estimated to reach US$XX million at the
end of 2015. Out of the total market size, game based learning in corporate
sector constitutes XX% of the total market — valuing at US$XX million.
Game–based learning for education sector is estimated to be worth US$XX
million. Of this, B2B education space constitutes XX% share of the total
market, at US$XX million, and B2C education space accounts for the
remaining XX% of the market at US$XX million.
In the corporate space, retail, wholesale, services and government
(including defense), constitutes approximately XX% of the demand for
learning games — used by organizations to train their workforce.
In the B2B education space — where the game manufacturers sell the
games to schools and higher education institutions — school education
constitutes XX% of the market, while higher education accounts for only
XX%. Further, XX% of the B2B education market comprises of subscriptions
and value–added or premium services, while XX% comprises of sales of
server space.

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Similarly in B2C education space — where the game manufacturers sell
games directly to learners — XX% of the market is dominated by school
education, while the remaining XX% consists of postsecondary higher
education. Further, XX% of the market in B2C education space consists of
games following Free or Freemium business model, and XX% of the market
consists of games following Paid or Paidmium business model.
The market is expected to grow at a compound annual growth rate (CAGR)
of XX%, and reach US$XX million by 2019. The growth will be supported by
various factors, such as growth in population, internet penetration,
reduction in cost of computing devices, and increasing propensity to
consume.
LIST OF ORGANIZATIONS MENTIONED IN THE
REPORT
Accel Partners
Entellect Limited
K9 ventures
Kaplan
KneoWorld
LeapFrog Enterprises
Massachusetts Institute of Technology
Osmo
Speakaboos
Squla
Tangible Play
Upfront Ventures

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REPORT SAMPLE
FIGURE 1: MARKET SIZE OF GAME–BASED LEARNING IN THE US — EDUCATION (B2B AND B2C) AND CORPORATE
SECTOR
Source: Indalytics Advisors
FIGURE 2: MARKET SIZE OF GAME–BASED LEARNING IN CORPORATE SPACE — BY SECTORS
Source: Indalytics Advisors
XX
XX%
XX
XX%
XX
XX%
Year = 2015 (E)
Total Market Size:
US$XX million
XX
XX%
XX
XX%XX
XX%
XX
XX%
XX
XX%
XX
XX%
XX
XX%
Year = 2015 (E)
Total Market Size:
US$XX million

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FIGURE 3: MARKET SIZE OF B2C GAME–BASED LEARNING IN THE US — ELEMENTARY AND SECONDARY SCHOOL
EDUCATION
Source: Indalytics Advisors
FIGURE 4: FREE AND FREEMIUM, AND PAID AND PAIDMIUM GAMES — SCHOOL AND HIGHER EDUCATION
Source: Indalytics Advisors
XX
XX%
XX
XX%
Year = 2015 (E)
Total Market Size:
US$XX million
XX
XX
XX
XX
School Education
Higher Education
Year = 2015 (E)
Total Market Size:
US$XX million
Figures in million

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TABLE 1: GAME BASED LEARNING USERS, CATEGORIZED ON THE BASIS OF REVENUE MODEL AND GAME TYPES
Education – B2B Education – B2C Corporate
Revenue models Subscription In–game advertising Box–sales based
Merchandising Freemium
Serve Space Leasing Paid and Paidmium
Subscription
Analytics for Educators Micro–transactions
Virtual currency coupons
Game types Online – hosted on publisher’s
server
Online – hosted on publisher’s
server
Customized games as per
client’s specifications
Console based Downloadable simple games Multi–player simulation
games
Cloud based (SaaS) Mobile Applications Simple flash games
Source: Indalytics Advisors

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FIGURE 5: FORECASTED MARKET SIZE AND GROWTH RATE OF GAME–BASED LEARNING IN THE US — EDUCATION (B2B
AND B2C) AND CORPORATE SECTOR
Source: Indalytics Advisors
XX
XX
XX
XX
XX
XX
2015 (E) 2019 (F)
Figures in US$ million

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DISCLAIMER
No part of this publication may be reproduced, stored in a retrieval system or transmitted
in any form by any means, electronic, mechanical, photocopying, recording or otherwise,
without the prior permission of the publisher, Indalytics Advisors Private Limited.
The information contained in this report is of a general nature and is not intended to
address any particular individual or entity’s circumstances. Although proper care has been
taken to provide accurate and timely information, there can be no guarantee that such
information is accurate as of the date it is received or that it will continue to be accurate
in the future. The publisher should not be held liable for any discrepancy in the
information. No one should act upon such information without appropriate professional
advice after a thorough examination of the particular situation.
Publication Volume: GCI-15-GL-03
Publication Date – March 2015
© 2015 Indalytics Advisors Private Limited
For further information, please contact
info@indalytics.com

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NOTES