What is data, information & data analytics? What is their importance & impact on the business and market? Who is Incorta and how it adds great value as a new, unified, innovative & a market disruptive analytics platform? Prepared by: QA Manager "Mohamed Elprince"

1. BI & Data Analytics
Mohamed ElPrince
Senior Quality Manager

2. What is Data?

4. What is Information?

6. What is Knowledge?

7. What is Data
Analytics?

8. Why Data Analytics?

9. Why Data Analytics?
Because, if you don't know where you
are, it's impossible to know the path to
your destination or to investigate why
you are not there!

10. Why Data Analytics?
Doing business without proper
business intelligence systems is like
walking in the dark, there is a just a
faint chance you may reach your
destination.

11. Why Data Analytics?
Fact Based Decisions

12. Incorta Overview

13. What is Incorta?

14. ETL
Processes
Data
Warehouse
BI Tools
Power BI
Tableau
Excel
MicroStrategy
Business Objects
Data Marts
Incorta: Next Generation Enterprise Data Warehouse
Advances in Performance, Cost, Access, and Security

15. Incorta is Speed.
Implementation — Change — Performance

16. Speed of implementation
ETL Warehouse VisualizationData Sources Modeling
Build and maintain
connections to each
data source.
Write transforms for
every data stream —
and maintain them.
Buy and implement a data
warehouse to hold all your
data.
Build a data model to
make sense of it all. Re-
model whenever
changes occur.
Get locked into the
visualization tool the
vendor provides.
Changes
Start over from the
beginning each time
a change is needed.
No fragile ETL processes, no expensive warehouses to buy, no modeling required,
no starting over when a change is needed.

17. Speed of performance
❋ Tests performed by Keysight comparing Incorta to the Oracle Exadata appliance.

18. www.incorta.com
Fast, agile, high
performance…
they ALL say that,
right?

19. There’s always an
*

20. They say:
“We have fast
analytics!”*
*assuming you’ve already stood up a
data warehouse and built out ETL
for every one of your data sources and
you don’t ask a question we didn’t count on...

21. Implemented
in a day?
✔
Skip the lengthy steps
✔
*Only with simple data
Skip the ETL,
Modeling?
✔
No ETL &
Direct-Data Mapping
✔
*If you’re ok with queries
that don’t return data
Everyone Else*Incorta
Incorta Fast vs their Fast*

22. They say:
“We have self-
service analytics”*
*assuming you’ve got all the data ready to go and your users have
PhDs in data engineering and can perform all the steps to do data
modeling

23. Incorta Self-Service vs their Self-
Service*
True self-service? ✔
Add new data sources easily
✔
*If you’ve got a PhD
Access to all the
data for new
questions?
✔
All of your data is available
✖
Roll-ups & aggregations only
Everyone Else*Incorta

24. They say:
“We’re agile”*
*assuming you’re able rewrite an entire data model in 30 min or
less and you’ve got IT on speed-dial

25. Incorta Agility vs their Agility*
Make changes
without
remodeling?
✔
Add data without modeling
✔
*Simple data only
Add new data
without new ETL?
✔
No ETL needed to add new
data sources
✖
Need to build/rewrite ETL
Everyone Else*Incorta

26. Don’t settle for
*Asterisk Analytics*

27. Shutterfly didn’t settle for asterisks.
“Incorta is the greatest thing since sliced bread for a supply chain
leader. It empowers the organization, it streamlines workflows, and it
really enables employees to get to the heart of their roles and their
jobs.”
Josh Miller, Vice President of Supply Chain
90%
Reduction of stock
outs
6 week
integration with
Oracle EBS
< 1 sec
to get insights
99%
analysis speed
increase

28. BROADCOM didn’t settle for asterisks.
$12B
Market cap
protection
50%
Reduction in staffing
required for BI
96%
Increase in rows of
data available in 4
seconds
96
Data refreshes/day
“Whenever we come across a business challenge, we first ask
ourselves how Incorta can help. Its flexibility and performance
have made it our go-to analytics solution. As we move forward
with Incorta, we expect to be able to do more than ever before,
more economically, and with a speed that’s unmatched across the
analytics industry.”
Alan Davidson, Director of IT Infrastructure

29. Analytics without Asterisks

30. Broad Industry Relevance, Strong Customer Base
Technology Financial Services
E-Commerce Healthcare
Industrial
Other
(McKesson Subsidiary)
Retail