Attracting people isn’t the problem it used to be. Now anyone can publish and share anything and reach their target audience - power to us! But, do your emails get opened? Are your blog posts read and shared? Is your “content strategy” really driving engaged, high-value leads? Or are you just looking for another lever to crank up the system - *cough* them damn pop-ups… *cough* Is there a better way? In this talk, Ed will share stories and tactical lessons of content that can really stand out and *engage*. You don’t have to be a desperate content marketer any more.

73. BANK OF MISERY.
Dear Sir or Madam,
(Or to whom it may concern… )
We’re writing to inform you that the interest
rate on all saving accounts is now a paulty
0.02%. Do not pass ‘GO’. Do not collect $200.

74. BANK OF MISERY.
Dear Sir or Madam,
(Or to whom it may concern… )
We’re writing to inform you that the interest
rate on all saving accounts is now a paulty
0.02%. Do not pass ‘GO’. Do not collect $200.

79. WHAT(message)
WHO(segment),
WHY(action)

80. WHAT(message)
WHO(segment),
WHY(action)

81. WHAT(message)
WHO(segment),
WHY(action)

82. “Buy earlybird Learn Inbound
tickets for January 2017”
Repeat Learn Inbound
attendees,
Sell early bird tickets

83. WHAT(message)
WHO(segment),
WHY(action)

94. WHAT(message)
WHO(segment),
WHY(action)

95. WHAT(message)
WHO(segment),
WHY(action)

97. WHAT(message)
WHO(segment),
WHY(action)

98. “Answer this question”
Available content
strategists,
To reactivate churning
members

99. “Answer this question”
Available European
content strategists,
To reactivate churning
members

100. “Answer this question”
Available European
content strategists,
To reactivate churning
contributors

102. “Get your Inbound Certification
badge”
HS Academy Grads in the USA,
Encourage profile completion

103. “Get your Inbound Certification
badge”
HS Academy Grads in the USA,
Encourage profile completion

104. “Get your Inbound Certification
badge”
HS Academy Grads in the USA,
To encourage profile completion

105. WHAT(message)
WHO(segment),
WHEN(time), WHERE(tool)
WHY(action)

106. WHAT(message)
WHO(segment),
WHEN(time), WHERE(tool)
WHY(action)

109. WHAT(message)
WHO(segment),
WHY(action)

123. “Comment here”
Senior Agency Marketers
To encourage community
contribution

125. “Watch Barcelona Live”
Repeat mobile visitors
searching for Barcelona,
3+ scrolls, via Banana Splash
To encourage inbound calls

126. “Watch Barcelona Live”
Repeat mobile visitors
searching for Barcelona,
3+ scrolls, via Banana Splash
To encourage inbound calls

130. “Welcome to Segment”
New signups (by job title),
To encourage user
activation

131. “Welcome to Segment”
New signups (by job title),
To encourage user
activation

133. “Hello Sony”
Sony Employees (IP address),
Via Optimizely,
To encourage account starts

134. “Hello Sony”
Sony Employees (IP address),
Via Optimizely,
To encourage account starts

136. “Hello Sony”
Sony Employees (IP address),
Via Optimizely,
To encourage account starts

137. “Hello Sony”
Sony Employees (IP address),
Via Ad Audiences,
To encourage account starts

138. “Hello Sony”
Sony Employees (IP address),
Via Email,
To encourage account starts