This presentation is about Twitter Marketing. It includes tips about how to have sucessful twitter account for your business.

1. How to market your
business on Twitter

2. Twitters affect on businesses
Twitter has dramatically transformed the way businesses interact
with their customers since its launch in 2006. It encourages
conversations between businesses using targeted hashtags. With a
140 character limit per tweet it pushes businesses to focus on the
message they want to get across.

3. Who uses Twitter?
The majority of users on
Twitter are fairly young,
with the majority of
accounts belonging to
people aged 18-54. You
only have to look at the
trends to see how much
power younger people have
on Twitter.

4. So, how should your business use
Twitter?

5. Step 1 – Plan ahead
Social media marketing is a delicate
balance of being on top of current
affairs and keeping on track. Twitter’s
fast moving nature means that it is
easy for a single tweet to get lost. You
have to make sure you tweet at the
right time.

6. Step 1 – Plan Ahead
To schedule Tweets you will need to
use a third party application, Hootsuite
is a personal favourite of mine,
enabling you to schedule your tweets
over multiple accounts. It is important
that your account has regular updates
to keep your followers interested.

7. Step 2 – Provide Customer Service
Twitter is quickly taking over the role of
customer service phone numbers, it
allows customers to communicate
directly with your company and get fast
responses and issues resolved as quickly
as possible. You should also do regular
searches of your company name to see
who is talking about you without actually
directing the tweet to your account.

8. Step 3 – Think Beyond Business
Twitter marketing is all about personality, it is
a great way to gain exposure for your
business. Make sure some of your tweets
aren’t entirely about business. Twitter lets
your customers know what your business
attitude is, sometimes its better to have
quirky responses to customers. Having live
events on Twitter is also a good way to
interact with customers, you can schedule an
hour where a senior member of the company
can answer questions immediately.

9. Step 4 – Follow and be Followed
An account that follows almost nobody will
appear to be authoritative, exclusive, and
superior. These accounts attract followers
because they hold social currency and often
market on the basis of being too cool to
follow people back.
However, if you are a small business you
should look at who follows your competitors
and follow them, this is a good way to find
targeted followers as they are likely to be
interested in your industry.

10. Step 5 – Optimise Yourself
Twitter bios are often overlooked as a
marketing tool, but they are extremely
important. Twitter bios are indexed by
search engines, so you should at least do
some basic optimisation for your account.
Try and make sure your bio contains
keywords, do not spam it as people are
less likely to follow an account that looks
spammy.