Bill Faeth of Inbound Marketing Agent's Presentation on How to Dominate a Vertical at Hubspot's Inbound 12.

1. How to use Inbound
Marketing to DOMINATE
a vertical.

2. BILL
FAETH
…………
@bfaeth
.
fun fact about me. Inbound
Marketing Agents is my
21st start up.

3. learn from the
best.

4. 86%
of the top 100 limousine
companies don’t have a blog.
Source – Inbound Marketing Agents
#inbound12

5. “It’s ok.
I’m a limo driver.” – Loyd Christmas.

6. crush your
competition

7. the road to
HubSpot

8. the limousine vertical

9. please call me!
we don’t use
landing pages.

10. do you know
your customer
personas?

11. we only consult!.

12. When you shoot
an elephant, you
better have a plan
on what to do with
it.
#inbound12

13. Employees
Accounting
Graphic / Web Design
Contracts
Sales
Office Space
#inbound12

14. build a personal case study

15. Conten
ts

16. landing page metrics

17. June: Blog 7X per
week

18. Leads
77
Leads
69
July: Tweets 48X per day
Aug: Tweets 24X per day
LinkedIn Groups 1x per

19. Get involved in a BIG way
#inbound12
and keep your funnel full.

20.  Become an expert in your vertical
 Identify a need
 Provide solutions
 Stay focused
 Leverage your brand
#inbound12

21. pick a vertical &
nail it!