Users are full of surprises. And they have a way of finding confusing spots in a product even if your team meticulously planned and designed it. In this session, our very own Clark Wimberly walked us through a number of fun and challenging exercises aimed at keeping users happy.
28. “Widening your target doesn’t improve your
aim. To create a product that must satisfy a
broad audience of users, logic will tell you to
make it as broad in its functionality as possible to
accommodate the most people. Logic is wrong.”
Alan Cooper
29. “When you design for your primary persona, you
end up delighting your primary persona and
satisfying your secondary persona(s). If you
design for everyone, you delight no one. That is
the recipe for a mediocre product.”
Alan Cooper
61. User learns
about
The Zebra
User
Visits
The Zebra
User
enters
vehicle
details
Receives
quotes &
selects a
carrier
User
contacts
an agent
User
receives
on-boarding
paperwork
62. User learns
about
The Zebra
User
Visits
The Zebra
User
enters
vehicle
details
Receives
quotes &
selects a
carrier
User
contacts
an agent
User
receives
on-boarding
paperwork
User Is
Insured!
63. User learns
about
The Zebra
User
Visits
The Zebra
User
enters
vehicle
details
Receives
quotes &
selects a
carrier
User
contacts
an agent
User
receives
on-boarding
paperwork
User Is
Insured!
64. User learns
about
The Zebra
User
Visits
The Zebra
User
enters
vehicle
details
Receives
quotes &
selects a
carrier
User
contacts
an agent
User
receives
on-boarding
paperwork
User Is
Insured!
65. User learns
about
The Zebra
User
Visits
The Zebra
User
enters
vehicle
details
Receives
quotes &
selects a
carrier
User
contacts
an agent
User
receives
on-boarding
paperwork
User Is
Insured!
66. User learns
about
The Zebra
User
Visits
The Zebra
User
enters
vehicle
details
Receives
quotes &
selects a
carrier
User
contacts
an agent
User
receives
on-boarding
paperwork
User Is
Insured!
67. User learns
about
The Zebra
User
Visits
The Zebra
User
enters
vehicle
details
Receives
quotes &
selects a
carrier
User
contacts
an agent
User
receives
on-boarding
paperwork
User Is
Insured!
68. User learns
about
The Zebra
User
Visits
The Zebra
User
enters
vehicle
details
Receives
quotes &
selects a
carrier
User
contacts
an agent
User
receives
on-boarding
paperwork
User Is
Insured!
97. Types of User Testing
remote
focus group
beta testing
user interviews
98.
99. “We still believe that the most important part of
UX design is testing. You can write, strategize,
research and design all you want but the proof is
in the testing.”
David Perel, co-founder of Obox
115. “I thought I’d be looking more at their taps than
what they were saying, but it turned out that
looking at their reactions and expressions were
more important to me.”
Vicki Tan