Designers design more than products. They also contribute to the design of their company's culture—inspiring and educating their colleagues on the importance of design and great user experiences. Learn the specific steps you can use to foster design deeply in your company culture, measure success, and continue to keep people excited.

2. BUILDING & FOSTERING
A DESIGN CULTURE

4. I’M ZACH.
NICE TO MEET YOU.

5. TASKRABBIT
DIRECTOR OF USER EXPERIENCE & DESIGN

6. BUILDING & FOSTERING
A DESIGN CULTURE

8. DESIGNED “FOCUSED” CULTURE
Make design a part of everyone’s job,
promote the kind of creativity and
innovation required to succeed.

11. YOUR ROLE
as a designer is to be the design advocate.
For the organization.

13. CREATE THE INSPIRATION.

15. BUILD THE FOUNDATION.

18. YOU

19. EDUCATE.
And Engage.

21. THE STARTING LINE.
AKA The Kickoff.

25. DISSECT & PLAN.

27. DESIGN TIME.

29. DEV TIME.

31. MEASURE.
The Outcome.

33. ACKNOWLEDGE & SHOUTOUT.
Honorary Design Members.

36. ZACH PERKINS
@designchemist | zachperkins.com
BUILDING & FOSTERING
A DESIGN CULTURE