1. <Insert Picture
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Oracle’s Cloud Computing Strategy
Doug Hughes, VP Oracle Applications Development – JAPAC
Roland Slee, VP Oracle Database Development – JAPAC

2. The following is intended to outline our general
product direction. It is intended for informational
purposes only, and may not be incorporated into
any contract. It is not a commitment to deliver
code or functionality and should not be relied upon
in making purchasing decisions. The development
release and timing of any features and functionality
described for Oracle's products remains at the sole
discretion of Oracle.
2

3. Agenda
• Next-Generation Cloud Services
• Oracle Next-Generation Platforms
• Oracle Next-Generation Applications
• Next-Generation Business Implications
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4. 4

5. Delivering Next-Generation Cloud Services
• Oracle is intent on solving the biggest problems in I.T.
– Fragile, proprietary infrastructures
– Siloed, proprietary applications
– Agonising implementations and upgrades
– Yesterday's technology implementing yesterday's thinking
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6. The Next Generation Of Software
Efficiency Transformation
Transaction Worker PEOPLE Knowledge Worker
Business Automation PROCESS Business Agility
Proprietary TECHNOLOGY Open Standards

7. Customers Choose Oracle
Because Everything Works Together
© 2011 Oracle Corporation – Proprietary and Confidential 7

8. Old Way: Fragmented Platforms
Customer Designs Systems From Individual Components
Costly Integration High Maintenance
Complex Upgrades Lengthy Deployment
More Points of Failure
© 2011 Oracle Corporation – Proprietary and Confidential 8

9. New Way: Integrated Systems
Oracle Engineers Hardware and Software To Work Together
Higher Performance
More Innovation
More Flexibility
Better Security
Faster Deployment
Lower Cost
© 2011 Oracle Corporation – Proprietary and Confidential 9

10. Oracle’s Integrated Technology Stack
Engineered Tested
Together Together
Certified Packaged
Together Together
Deployed Upgraded
Together Together
Managed Supported
Together Together
© 2011 Oracle Corporation – Proprietary and Confidential 10

11. Integration Within Each Stack Layer
User interface
Process
Data and Metadata
Infrastructure hardware and software
Management
Development
© 2011 Oracle Corporation – Proprietary and Confidential 11

12. Integration Across Stack Layers
Performance
Reliability, Availability, Serviceability
Security
Manageability
Flexibility & Customization
© 2011 Oracle Corporation – Proprietary and Confidential 12

13. © 2011 Oracle Corporation – Proprietary and Confidential 13

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15. Oracle Cloud: Engineered for the Enterprise
• Enterprise-Grade Reliability
• Enterprise-Grade Security
• Simplified & Sustainable
Integration
• Always Current
• Business-Led Configurability
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16. Why Enterprise Cloud?
Because one size does not fit all
SMB’s Need Enterprises Need
• Fast turn-up • Fast turn-up • Reliability
• Cost savings • Cost savings • Security
• Elasticity • Elasticity • Compliance
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17. So, What is
Enterprise Cloud?
“Industrial strength” cloud
capability that meets the
distinct requirements
of large businesses.
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18. Enterprise Cloud - A Break from Tradition
• Simplicity
– One architecture for any workload, at any scale and any
level of business-criticality
• Standards
• Entirely based on open, standards-based technology for
maximum choice, agility and economy
• Automation
• Productised, not customised to minimise time to value,
maximise reliability and decrease risk
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19. Oracle Engineered Systems for Cloud
Oracle Oracle
Exalogic Exadata
Elastic Database Deployed in Days not Months
Cloud Machine
• Tested and ready-to-run
• Identical configurations
as Oracle Engineering
• Highly optimized and
supportable
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20. Oracle Exadata Database Machine
Query Throughput 75 GB/sec
• Faster Than DW Appliances GB/sec Uncompressed
Data Flash
Single Rack
20
10 Disk
Teradata Netezza Exadata
2650 TwinFin 12
Storage Data Bandwidth 75 GB/sec
• More Bandwidth Than Uncompressed GB/sec Flash
High-End Arrays
11 ??? Disk
<6 9
2.5
IBM NetApp IBM Hitachi EMC Exadata
XIV 6080 DS8700 USP V VMAX
Systems with Equal User
• More Data Capacity Data
10x
All with Largest Disks,
Best Compression 2-4x
3x
1.4x
Teradata EMC Netezza Exadata
2650 VMAX TwinFin 12
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21. Oracle Exalogic Elastic Cloud
• 12x Improvement For Internet
Applications
Exalogic
Alternative
• 4.5x Improvement for
Messaging Applications
Exalogic
Alternative
• 1.4x Improvement
for Database
Exalogic
Applications Alternative
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22. Summary
• A transformation in I.T. infrastructure
• Proven, extreme performance
• More than 1,100 systems deployed
• Foundation for Next-Generation
Applications
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24. I.T. Needs Reinventing
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25. A New Inflection Point for Applications
Applications Technology Mobile User
Platform Adoption Computing Experience
Open Cloud / SaaS Smartphones Enterprise 2.0
Standards
Modularity Tablet PCs Embedded
Service Intelligence
Oriented
Architecture
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26. The Past: Traditional Software Applications
§ Built by developers
§ Developed on proprietary
platforms
§ Only extendable using
proprietary tools
§ Only extendable by a small
core of highly trained IT
professionals
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27. The Problems with the Past
§ Limited ability to quickly make even minor
software modifications in response to
business requirements
§ Needed to stop and re-start servers for users
to see modifications
§ Increased operational costs
§ Reduced organizational agility
27

28. 1999 – The Birth of SaaS
28

29. So Much Has Changed
12 Years is an Eternity in Technology
1999
2001
2004
2005
2006
2007
2010
2011
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30. Software as a Service
BENEFITS
• Fast deployments
• Low initial cost
• Single version
• Always current
• Demand elasticity
• OPEX not CAPEX
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32. Fragmented Software as a Service
Limits the Business Limits Users
• Integration complexity • Application-centric
• Security risks • Work silos
• Long term costs • Inconsistent UX
• Data & process redundancy • Narrow visibility
• Limited flexibility • Limited configurability
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33. Fragmented SaaS – Best of Breed Example
1. Request to Hire – ERP System
2. Recruit – SaaS Recruiting system
3. On Board – SaaS HCM system
4. Train– SaaS Learning system
Jeff
Deborah
New Hire
Sales Hiring 5. Assign territory – manual process!
Sales Rep
Manager 6. Load leads in SFA – SaaS CRM system
7. Perform analysis on most effective new hires
= impossible
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34. How Oracle Fusion Applications in the Cloud
Address These Problems
§ Build a wide range of modern and integrated
business software applications Complete
§ Develop these applications on a new Extensible
standards-based platform, Oracle Fusion
Middleware
Standards Based
§ Build a suite of intuitive, wizard-like Composer
tools to both enable extensibility and see
results instantly
§ Empower a wide range of users to easily tailor
their applications
34

35. Tailor Oracle Fusion Applications in the Cloud
Lower Your IT Costs, Increase Agility
Before Now
Meta-Data Driven
Applications
Meta-Data
Services
35

36. Oracle’s Family of Composers
Data Composer Page Composer
FUNCTIONAL EXTENSIONS UI PERSONALIZATION
Application Composer
PERSONALIZE UI & EXTEND
Process Composer BI Reports Composer
BUSINESS PROCESS & LOGIC REPORTING & ANALYTICS
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37. Oracle Fusion Applications
Role-Centric User Experience
Process Analytics Collaboration Content
Fusion Applications
Financials HCM Supply Chain
Projects GRC CRM
Standards-based J2EE Platform
Application Extensibility Framework
Application Development Framework
Java. J2EE. SOA. XML. RSS. BPEL. BPMN. Groovy.
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38. Oracle Fusion Applications 11g
Oracle Fusion Oracle Fusion Oracle Fusion
Financial Management Human Capital Management Supply Chain Management
Workforce Product Master Distributed
General Accounts Asset Global Human Lifecycle Data Order Global Order
Ledger Payable Management Resources Benefits Promising
Management Management Orchestration
Payments & Accounts Cash & Expense Compensation Performance Inventory Cost Shipping &
Collections Receivable Management Management Talent Review & Goal Mgmt Management Management Receiving
KPIs, KPIs, Dashboards,
KPIs, Dashboards, Global Network @ Dashboards,
Common Modules & Extensibility FW Payroll Work & Extensibility FW
& Extensibility
Oracle Fusion Oracle Fusion Oracle Fusion
Project Portfolio Management Procurement CRM
Project Project Project Self-service
Performance Purchasing Procurement Sourcing Customer Master Sales Marketing
Costing Billing
Reporting
Project Spend & Mobile &
Integration Project Procurement Supplier Portal Performance Incentive Outlook Territory &
Project Control Contracts Contracts Compensation Quota Mgmt
Gateway Analysis Integration
KPIs, Dashboards, KPIs, Dashboards, KPIs, Dashboards,
& Extensibility FW & Extensibility FW & Extensibility FW
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39. Complete, Role-centric, User Experience
What I Need
to Know
How to Get it
Done
What I Need
to Do
Who Can
Help
View
performance
& take action
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41. Oracle Fusion Applications in the Cloud
A Single Code Line. Easy Upgrades.
ü Remote
ü On Premise Management
Combinations
ü Hosted & ü In The Cloud
Managed
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42. Only Oracle Supports A Hybrid Model With
Flexible Deployment Options
Oracle Cloud Deployment Options
SaaS @Oracle @Customer Private
Software License Oracle
Customer Customer Customer
Software Mgmt Oracle
Oracle
Infrastructure Mgmt Customer
Oracle
Data Center Customer
Copyright ©2011, Oracle. All rights reserved. 42

43. In Summary
Oracle Fusion Applications in the Cloud with
Oracle Platform as a Service ….
Easy to Use Complete Standards-Based
& Extend
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44. San Francisco 2011
October 2–6, 2011
Latin America 2011
December 6–8, 2011
Tokyo 2012
April 4–6, 2012
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