By its very definition, the pursuit of insights is an exercise in empathy. Surveys, focus groups, data collection, and so on — all just means to empathize with research subjects, to walk in their shoes. Like never before, virtual reality can almost literally put researchers into the shoes of their subjects. Using affordable 360-degree cameras and basic virtual reality, your clients can now experience the world of their consumer. Rumblings about virtual reality and its promise have been around for years. Now, the promise has arrived. Come to see how virtual reality is already making an impact in our industry. A presentation by Thomas Troch, Business Director at InSites Consulting

1. VR: THE ULTIMATE
empathy MACHINE

6. HUMAN
TECHBUSINESS

7. Schillewaert & Pallini, 2014

8. Schillewaert & Pallini, 2014

9. DISTILLING
GREAT INSIGHT IS
THE startAND NOT
THE END

11. Premium ValueMarket Value
UndifferentiatedDifferentiated
Adapted from Pine and Gilmore, 2011

13. THE CAPACITY
TO PLACE ONESELF
IN ANOTHER'S
POSITION

14. ‘‘
’’
Directly witnessing and experiencing
aspects of behavior in the real world
is a proven way of inspiring and
informing [new] ideas. The insights
that emerge from careful observation
of people’s behavior uncover all
kinds of opportunities that were not
previously evident.
Jane Fulton Suri, 2005

17. MEMORY
EMPATHY
INTERACTOBSERVE
4 REALMS OF
AN experience
Adapted from Pine and Gilmore, 2011

20. MEMORY
EMPATHY
INTERACTOBSERVE
4 REALMS OF
AN experience
Adapted from Pine and Gilmore, 2011

21. WHAT IT TAKES TO STAGE
AN experience

22. GET IN TOUCH
Thomas@InSites-Consulting.com