Does the future of your business depend on luck? Only 11% of decisions are taken with input from consumers, yet in these fast-forward times the need for agile consumer connection is growing. Not only do the traditional long linear research cycles need to move towards ongoing ‘test-learn-developed’ cycles, the technological (r)evolution brings many opportunities for research. Presentation on contemporary consumer conversations by Annelies Verhaeghe as presented at Confirmit’s Mind Your Language Event in London in June 2017.

1. 1
TIME CAPSULE TO
THE FUTURE OF RESEARCH
ANNELIES VERHAEGHE

2. 222

3. 3 33
Does the
future of
your
business
depend
on luck?

4. OUR ENEMY? time
444

5. THE FUTURE IS agile
555

6. CHEAP
FAST
DIY
TECHNOLOGY
SPRINT
666

7. TEST
LEARN
DEVEL
OP
777

8. AGILE marketing
888

9. 9
999

10. • Do research where no-one went before
WHEN RESEARCH STOPS
Feeling LIKE RESEARCH
101010

11. 111111

12. 121212

13. IS THE
RESEARCHER
OF THE
FUTURE
a robot?
131313

14. 141414

15. MEET YOUR
CONSUMER consultants
151515

16. 161616

17. 52%
Of research participants feels
that surveys allow for a
two way conversation
171717

18. Exit forum - cloetta
TURNING SURVEYS INTO a conversation
181818

19. Bringing down the silos
191919

20. CONTEMPORARY
CONSUMER
conversations
202020

21. 212121

22. 222222

23. 24%
38%
33%
232323

24. THE KEY TOWARDS smarter RESEARCH
242424

25. MORE engaging
…AND
REPORTS
252525

26. 262626

27. NICE TO MEET YOU!