No need to repeat the VUCA world is here and it is here to stay. While the power of ‘averages’ has successfully served the marketing community for so long, applying average thinking is now turning brands all over the world into zombies with most consumers not caring if 76% of all brands would disappear (Havas Media Group). If brands want to remain relevant and successful, they need to let go of average and embrace the edges. In his talk, Kristof De Wulf shares his view on how brands can benefit from edgy versus average thinking.

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WORLD OF AVERAGE HAS served us well

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WPP IS LOWERING growth expectations

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CONSUMERS DON’T CARE if brands disappear

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MARKETING GIANTS ARE losing territory

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EN V I SI O N D I G EST G LU E EA RN

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32. THANK YOU!
May the force be with you ☺
Download the full paper on
www.insites-consulting.com/EDGE
@KRISTOFDEWULF