Rethinking Nightlife Experience for Heineken at ARF Re:Think 2015, presented by Thomas Troch (Senior Research Manager at InSites Consulting) in NYC on Tuesdag March 17, 2015.

1. Rethinking Nightlife
Experience for Heineken
Thomas Troch
Senior Research Manager, InSites Consulting
@ThomasTroch

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LOOKING FOR
INNOVATIVE PROBLEMS
TO SOLVE

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Visual analysis of nightlife venues on Instagram

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Visual analysis of nightlife venues on Instagram
Quantitative validation and recruitment game

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Visual analysis of nightlife venues on Instagram
Quantitative validation and recruitment game
In-depth behaviour research through Consumer
Consulting Board

13. EXPERT
ROOM
YOUR LOUNGE
JOURNEY
THE
CHALLENGE
LET’S GET SOCIAL
@THOMASTROCH

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LOOKING FOR
INNOVATIVE WAYS TO
EMPATHIZE

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I want to have an in depth conversation
with my friends. If they are looking around
for a waiter to order a drink, it feels like
they don’t care about what I have to say. It
would be nice to have an easy way to let the
waiter know we want to order a drink.

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I want a drink that triggers all my senses. I
like having a unique drink that has a story
to tell. It’s not about quantity but about
quality.

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thomas@insites-consulting.com
http://linkedin.com/in/thomastroch
Thomas Troch
Senior Research Manager, InSites Consulting