REBEL Manifesto, presented by InSites Consulting and Blauw Research at the ESOMAR Qualitative Congress 2014 in Venice (IT). Together with our ‘frenemies’ at Blauw Research, we collected the biggest #MRX frustrations and deepest #MRX secrets. We like to call ourselves Rebels in Research and hosted a workshop together at the ESOMAR Global Qualitative conference in Venice. This session is about changing the future of research.
26. LIVE ON STAGE*
#ANONYMOUS CONFESSION
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
27. LET’S START THE #MRX REVOLUTION
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
28. #RESULTS
#EXPERTS
#BRAVERY
#EFFECTIVE SELLING
#LOL
THE
R.E.B.E.L.
MANIFESTO
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
29. RESULTS BEAT THE PROCESSR.E.B.E.L.
RULE #1
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
30. Clients are being stubborn and want to keep using along list of questions that are not contributing to the objective at all. This leads toparticipant frustration and does not add any value to the research.
ANONYMOUS
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
32. I read a report that has
more than 20 pages, has text all over the place and graphs that are really ugly, for instance a graph with only one 100% bar…
ANONYMOUS
100%
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
33. WE ARE
AGILEAGENTS
RESEARCHER’S ROLE
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
35. Respondents are approached as a 'resource' rather than an individual. I hate it when people criticise their view of the world, disrespect them for not having understood a product/ message/ campaign the way the company intended it.
ANONYMOUS
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
37. Agencies don't spend time to get to know your problem, think you are
a wallet, a lead, and
not a partner...and this happens most of the time...so I grow to
hate agencies....
ANONYMOUS
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
38. WE ARE
FRIENDS & FRENEMIES
RESEARCHER’S ROLE
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
40. Clients tell me they want something different and new, but when it comes to deciding and making that change, they just stick with the old and tried methods!Grrrrr...
ANONYMOUS
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
41. DARE
TO GO
70/20/10
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
42. DARE
TO BE
OPEN
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
43. I want to join my clients’ team so that they are willing to pay for the advise I give them. I want to be more like aconsultant who also has research skills, rather than a researcherwho is appreciated for vision & knowledge of customer experience.
ANONYMOUS
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
44. WE ARE PARTNERS IN CRIME
RESEARCHER’S ROLE
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
46. Our board doesn't understand the true importance of research and of really listening to your customers.
ANONYMOUS
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
47. SELL CHANGE
//NOT RESULTS
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
48. No-one likes to admit that
we bullshit all the time. A lot of what we tell people is extremely 'filtered', exaggerated. It's an inevitable part of human interpretation, but sometimes
it's on purpose to get a job done or get a message across.
ANONYMOUS
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
49. WE ARE ACTION HEROES
RESEARCHER’S ROLE
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
50. LOL!
MAKE IT FUNR.E.B.E.L.
RULE #5
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
51. I feel ashamed when I'm filling in questionnaires nowadays that are obviously waytoo long
and very dull. But then I realize how many of that same questionnaires I have made in my career...Sorry!
ANONYMOUS
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
52. GAMIFIED IS THE NEW NORMAL
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
53. WE ARE PEOPLE ENGAGERS
RESEARCHER’S ROLE
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
54. #RESULTS
#EXPERTS
#BRAVERY
#EFFECTIVE SELLING
#LOL
THE
R.E.B.E.L.
MANIFESTO
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
57. I hate research today,
It’s been good to me iknow but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
Things will change
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
58. I hate research today,
It’s been good to me iknow but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
And make it bigger as we go
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
59. I hate research today,
It’s been good to me iknow but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
60. I hate research today,
It’s been good to me iknow but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
61. I hate research today,
It’s been good to me iknow but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
62. I hate research today,
It’s been good to me iknow but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
63. I hate research today,
It’s been good to me iknow but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
64. DO ONE THING
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
65. 1. WRITE YOUR DOT
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
69. 3. START THE CHANGE!
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
70. I hate research today,
It’s been good to me iknow but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
Things will change
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
71. I hate research today,
It’s been good to me iknow but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
And make it bigger as we go
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
72. I hate research today,
It’s been good to me iknow but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
73. I hate research today,
It’s been good to me iknow but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
74. I hate research today,
It’s been good to me iknow but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
75. I hate research today,
It’s been good to me iknow but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
76. I hate research today,
It’s been good to me iknow but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
77. I hate research today,
It’s been good to me iknow but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
78. I hate research today,
It’s been good to me iknow but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
79. I hate research today,
It’s been good to me iknow but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
80. I hate research today,
It’s been good to me iknow but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
81. I hate research today,
It’s been good to me iknow but it must change,
just supplying
but I can do so much more,
And I felt like this before,
all my knowledge goes ignored
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
82. THE REVOLUTION HAS BEGUN
#DO1THING
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
83. START WITH
YOUR DOT
#DO1THING
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014
84. SHOULD YOU
FORGET, WE’LL
REMIND YOU ;)
#DO1THING
@rebelinresearch
ESOMAR GLOBAL QUALITATIVE 2014