How Cool Brands Stay Hot at YMS 2013
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How Cool Brands Stay Hot: Branding to Generation Y (presented by Joeri Van den Bergh, Gen Y expert) at the Youth Marketing Strategy Summit 2013 in London (UK) on April 16, 2013.
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How Cool Brands Stay Hot at YMS 2013
- 1. Good afternoon Follow me: @joeri_insites
- 9. Cool
- 11. 1 1
- 24. #146
- 27. “SCENE (T)AP(P) 50 Chicago bars Cams recognizing numbers & gender
- 33. 3 3
- 36. R2=.57 R2=.62 R2=.74 InSites Consulting Brand Model tested by path analysis
- 39. //Authenticity for Generation Y Real
- 40. Real
- 41. //Template 1 On authenticity • Tekst
- 44. Personal finance management tool “TIM”
- 45. Real
- 52. Real ①Stay true to your roots, but don’t shout //Template 1 • Tekst ②Warm & close is the new cool ①Be transparent and respectful, listen (like friends)
- 55. Happy
- 56. // I WILL NEVER FORGET THE DAY… Extreme experience (e.g. skydiving, mount climbing) When I was dumped by my partner Graduated Meeting the love of my life Becoming a sport Surprise Death of a person champion N = 40 close to me Happiness Anger My first kiss N = 156 N = 13 Got my driving license When I got in a fight Fear Disgust N = 30 N = 14 New school Sadnes Discovered I had no s real friends when I N = 93 Moved needed them most Encountered aggression Was diagnosed Being dumped by my with a serious boy/girl friend Parents got illness divorced Source; InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy, Romania, Poland, Brazil, India, and China.
- 58. Self //Template 1 • Tekst Insert movie rorschach U by Kotex
- 59. Global online contest to recruit 100 amateur soccer players in 55 countries => 16 final best against the best Over 150,000 soccer players!
- 68. Happy ①Deliver gratifications, not just pleasures ①Don’t use negative emotions ①Happiness is about connecting youth in a playful way