Collaborating with consumers in Asia at ESOMAR Asia Pacific
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Collaborating with consumers in Asia, presented at ESOMAR Asia Pacific on Tuesday May 13, 2014 by Tom De Ruyck (InSites Consulting) and Erica Van Lieven (Direction First) in Jakarta.
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Collaborating with consumers in Asia at ESOMAR Asia Pacific
- 1. in Asia Collaborating with consumers Tom De Ruyck Erica Van Lieven
- 2. @tomderuyck @erica_dfirst Half of the Top 10 emerging markets lie in Asia
- 3. @tomderuyck @erica_dfirst 5/10 emerging economies lie in Asia
- 4. Half of the world’s internet population lives in Asia @tomderuyck @erica_dfirst
- 5. @tomderuyck @erica_dfirst 45% of internet users from Asia
- 6. @tomderuyck @erica_dfirst The majority of the social media users is connected to brands
- 7. @tomderuyck @erica_dfirst 6/10 social network users are connected to brands
- 8. Asian consumers don’t like co-creation & collaboration with brands that much @tomderuyck @erica_dfirst
- 9. @tomderuyck @erica_dfirst 9/10 consumers want to collaborate with them
- 13. Evaluation of the IKEA catalogue 2013 @tomderuyck @erica_dfirst
- 14. From offline focus groups to online communities #5 reasons @tomderuyck @erica_dfirst
- 15. @tomderuyck @erica_dfirst #1 Snapshot of Reality
- 16. @tomderuyck @erica_dfirst #2 Standard evaluation tools #1 Snapshot of Reality
- 17. Customers Potential customers Lapsed customers N=50-150 @tomderuyck @erica_dfirst #3 Limited range of participants #2 Standard evaluation tools #1 Snapshot of Reality
- 18. USA GE P L IT CH #4 Quality inconsistency #3 Limited range of participants #2 Standard evaluation tools #1 Snapshot of Reality @tomderuyck @erica_dfirst
- 19. #5 Internal stakeholders not involved #4 Quality inconsistency #3 Limited range of participants #2 Standard evaluation tools #1 Snapshot of Reality @tomderuyck @erica_dfirst
- 21. Understanding the urban parent Understanding the urban parent @tomderuyck @erica_dfirst
- 22. @tomderuyck @erica_dfirst Smaller (mobile) screens lead to less engaged participants
- 27. @tomderuyck @erica_dfirst The role of the moderator is more important in Asian markets
- 28. Adapt your approach when managing communities in Asia Motivations Topics & challenges Moderator role @tomderuyck @erica_dfirst
- 31. Sleep Well Community wEEK CONNECTION SLEEPING HABITS HEALTH AND WELL-BEING IN CHINA SLEEPING PROBLEMS REVIEW SOLUTIONS PHILIPS BRAND AND SOLUTIONS @tomderuyck @erica_dfirst
- 32. @tomderuyck @erica_dfirst Technique Consumers as culture experts
- 33. @tomderuyck @erica_dfirst 360° view of the Catalogue Relevant product innovations Brand positioning in a new market Fine-tuned packaging concepts
- 34. 4 takeaways when managing communities in Asia Holistic view – More # & diversity Mobile – Contextual & personal information Local by default Use co-researchers for sensitive topics @tomderuyck @erica_dfirst
- 35. THANK YOU! Questions? linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com Tom De Ruyck (InSites Consulting) Managing Partner & Head of Consumer Consulting Boards linkedin.com/in/ericavanlieven @erica_dfirst erica.vanlieven@directionfirst.com Erica Van Lieven (Direction First) Managing Director