Best Kids @ Award

•

2 gefällt mir•1,616 views

Best Kids @ Award by Hakim Zemni, Managing Director InSites Consulting Belgium at the VIACOM Identify Kids Day on Thursday June 5, 2014 in Technopolis (Mechelen - BE).

Marketing Unterhaltung & Humor Business

BEST
KIDS@
Succesfull Ads
for 8-12 year olds
@HakimZemni

I have a passion for media, politics, music & movies. I am happily married, a proud
dad, a mediocre soccerplayer and a great facebookfriend 
I am often described as ‘an opinion on 2 legs’. I love my job because I’m
fascinated by the question “why do people do what they do?”
hakim@insites-consulting.com
@hakimzemni
be.linkedin.com/in/hakimzemni
@hakimzemni
THANKS FOR HAVING ME
@hakimzemni

May 2014, online questionnaire
n=253 8-12 year olds
50/50 boys & girls
50/50 Vlaanderen & Wallonië
30 commercials
@hakimzemni
BEST
KIDS@

30
Commercials?
Period: April 2013 – March 2014
Aired on:
&
Shortlisted by a professional jury
(Viacom – SBS – Media Agencies)
@hakimzemni

LIKEABILITY
How likeable was the commercial?
@hakimzemni

PERSUASION
How persuasive was the commercial?
@hakimzemni

SHAREABILITY
How likely are you going to talk about or share this commercial online?
@hakimzemni

LIKEABILITY
PERSUASION SHAREABILITY
@hakimzemni

LIKEABILITY
PERSUASION SHAREABILITY
Benchmarks (/10)
6,8
6,5 5
May 2014, online questionnaire
n=253 8-12 year olds
@hakimzemni

And the nominees are… (in random order)
@hakimzemni

Nintendo
J’aime les frères Luigis
depuis très longtemps.
Je veux la Nintendo.
Maintenant. Aujourd’hui.
C’est nouveau. Je
suis au courant
maintenant.
@hakimzemni

L’appli téléphone est super
aussi. Et gratuit.
Ils sont fous ces trésors.
Les corn flakes bougent.
C’est marrant.
Ca me fait
rigoler.
Kellogg’s Trésor
@hakimzemni

Electrabel
De puppies zijn net babies.
Zoooo schattig xxx
Ik heb zelf zo’n hondje.
Lijkt wel of het mijn hondje
is die in de spot zit.
Is een vervolg
op vorige spots
@hakimzemni

LIKEABILITY
PERSUASION
SHAREABILITY
76% watches at least 1hr/day TV
May 2014, online questionnaire
n=253 8-12 year olds
The product is the king.
Tell them something they don’t know yet.
Identification & recognition are key.
Animation & antropomorphism.
Comedy rules.
Link it to an app/technology.
When in doubt, get a pet.
@hakimzemni

Weitere ähnliche Inhalte

Mehr von InSites on Stage

The patient is no longer patient

InSites on Stage

Why people use and engage with digital content globally

InSites on Stage

Brand Religion - MIE 2017

InSites on Stage

Since the early days of business, marketing gurus have preached their beliefs on how to build strong brands. These theories and models have been translated into numerous books to provide a clear framework for marketers on what to aim for and how to grow their brand. But in this abundance of models and theories, marketers might find themselves lost in translation. In this presentation, we aim to simplify the world of marketing and bundle these frameworks in three main Brand Religions beyond the classic ‘Kotler-ian’ thinking, nl penetration, influencers and relationship religions.

Brand Religion

InSites on Stage

SkyTeam, one of the largest international airline alliances, launched a pilot customer centricity project for their key product – SkyPriority. The pilot project used an innovative approach designed to evoke a feeling of customer centricity through research. Following the pilot implementation, we looked back and found a positive impact on high value customers and SkyPriority managers. Customers felt they could better collaborate with SkyTeam, and more importantly, they felt more valued as customers when compared to people who did not take part in the program. Airline managers also had a positive perception of the project and reported improved implementation of the SkyPriority product.

Research as a Customer Service

InSites on Stage

Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today’s marketing standards, as well as better follow the pace of the business. We believe that, in order to make surveys strive again, we need to start embracing the possibilities of smart data integration. We are THE ideal industry to get the most out of ‘small data’. We will offer a framework to describe the different possible flavours of data collection beyond explicit questioning. In addition, we will share, based on a series of data integration experiments with global brands, what the added value is of each type and how they contribute to better insights and a higher return on those insights. Presented by Angie Deceuninck & Annelies Verhaeghe at ESOMAR Congress in New Orleans on Monday September 19, 2016.

The Power is in the Mix

InSites on Stage

Minority report in research communities

InSites on Stage

Memefication of Insights Smartees Webinar

InSites on Stage

Turning Insights into Impact Smartees Workshop

InSites on Stage

Shaping your business together with patients Smartees Webinar

InSites on Stage

Transforming Consumer Experience Smartees Workshop

InSites on Stage

What's the price of privacy?

InSites on Stage

The Danone Activation Studio

InSites on Stage

This is the full slidedeck of our Memefication of Insights Eat 'n Learn Smartees, hosted in Stockholm on Thursday 12 November 2015 by Hakim Zemni (Managing Director, InSites Consulting) & Tom De Ruyck (Managing Partner, InSites Consulting). The presentation elaborates on how to create a culture of innovation and what the characteristics are of future-proof organizations, illustrated by a Dorel case study.

Memefication of Insights Eat 'n Learn Smartees

InSites on Stage

This is the full slidedeck of our Memefication of Insights Eat 'n Learn Smartees, hosted in New York on Tuesday 3 November 2015 by Filip De Boeck (Managing Partner, InSites Consulting), Tom De Ruyck (Managing Partner, InSites Consulting) & Niels Schillewaert (Managing Partner & Co-Founder, InSites Consulting). The presentation elaborates on how to create a culture of innovation and what the characteristics are of future-proof organizations, illustrated by a Dannon case study.

Memefication of insights Eat 'n Learn Smartees

InSites on Stage

This is the full slidedeck of our Memefication of Insights Eat 'n Learn Smartees, hosted in Ghent on Tuesday 27 October 2015 by Hakim Zemni (Managing Director, InSites Consulting Belgium), Tom De Ruyck (Managing Partner InSites Consulting) and Tim Duhamel (Chief Strategy Officer, InSites Consulting). The presentation elaborates on how to create a culture of innovation and what the characteristics are of future-proof organizations, illustrated by a Dorel case study.

Memefication of Insights Eat 'n Learn Smartees

InSites on Stage

This is the full slidedeck of our Memefication of Insights Eat 'n Learn Smartees, hosted in Amsterdam on Thursday 15 October 2015 by Anita Peerdeman (Managing Director, InSites Consulting the Netherlands), Tom De Ruyck (Managing Partner InSites Consulting) and Anouk Willems (Head of Insight Activation Studios). The presentation elaborates on how to create a culture of innovation and what the characteristics are of future-proof organizations, illustrated by a Dorel case study.

Memefication of Insights Eat 'n Learn Smartees

InSites on Stage

Insight Activation Studio: Dorel Juvenile case by Anouk Willems, Head of Insight Activation Studios at InSites Consulting Dorel Juvenile is on a mission to move from a product-oriented company towards a more service-oriented company. To understand consumer’s needs, and share ideas and interesting thoughts from employees, the company was on the lookout for an easy way to collaborate across their different offices. As an answer to this, the Dorel Insight Activation Studio was launched. The Dorel story will show how the Studio works, how it connects Dorel’s employees across their 13 offices and what best practices are to implement this new way of working. How did we launch this Dorel Studio? What are success factors in terms of implementing the Dorel Studio? And what are the possible outcomes? These are some of the questions that will be tackled during this case presentation.

Insight Activation Studio: Dorel Juvenile case

InSites on Stage

This is the full slidedeck of our Memefication of Insights Eat 'n Learn Smartees, hosted in London on Tuesday 7 October 2015 by Tom Goderis (Managing Director, InSites Consulting UK) , Tom De Ruyck (Managing Partner InSites Consulting) and Anouk Willems (Head of Insight Activation Studios). The presentation elaborates on how to create a culture of innovation and what the characteristics are of future-proof organizations, illustrated by a Dorel case study.

Memefication of Insights Eat 'n Learn Smartees

InSites on Stage

BAS 2015 - 2016: The Art of Insighting

InSites on Stage

Mehr von InSites on Stage (20)

The patient is no longer patient

Why people use and engage with digital content globally

Brand Religion - MIE 2017

Brand Religion

Research as a Customer Service

The Power is in the Mix

Minority report in research communities

Memefication of Insights Smartees Webinar

Turning Insights into Impact Smartees Workshop

Shaping your business together with patients Smartees Webinar

Transforming Consumer Experience Smartees Workshop

What's the price of privacy?

The Danone Activation Studio

Memefication of Insights Eat 'n Learn Smartees

Memefication of insights Eat 'n Learn Smartees

Memefication of Insights Eat 'n Learn Smartees

Insight Activation Studio: Dorel Juvenile case

Memefication of Insights Eat 'n Learn Smartees

BAS 2015 - 2016: The Art of Insighting

Kürzlich hochgeladen

The+State+of+Careers+In+Retention+Marketing-2.pdf

Social Samosa

Call Girls In Majnu Ka Tilla (Delhi) Call or Whataap {+91-8377877756} Escorts Provide 24×7 Available With Room ☆☆TIMINGS 24 HOURS OPENS☆☆☆ Booking Now Gentleman Only:-Call Now Best High Class Normal Call Girls Escorts Service In Delhi NCR 24-7 Hours Available Service I provide In Delhi NCR Female Escorts Sex Service 100% Customers Satisfaction Guarantee VIP Profiles Top Grade Service 100% Cooperative All round Service ꧁❤8377877756❤꧂ InCall: – You Can Reach At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation OutCall: – Service For Out Call You Have To Come Pick The Girl From My Place. We Also Provide Door Step Services. Note: – Pic Collectors Time Passers And Bargainers Stay Away As We Respect The Value Of Your Money And Time And Expect The Same From You. 8377877756. Hygienic: – Full Ac Neat And Clean Rooms Available In Hotel 24 * 7 Hrs In Delhi NCR 8377877756. Place: – South Extension Nehru Place Saket Malviya Nagar Munirka Vasant Kunj Safdarjung Katwaria Sarai Lajpat Nagar Kalkaji Hauz Khas Mahipalpur Dwarka Karol Bagh Noida Gurgaon Faridabad All Outcall Only Hotel Service In Delhi Ncr 8377877756. We are providing. : – House Wife’s : – Private Independent House Wife’s : – Private Independent Collage Going Girls : – Corporate MNC Working Profiles : – Call Center Girls : – Live Band Girls : – Foreigners and Many More: – Independent Models Service type : – Incall Short 2500 : – Outcall Short 3500 : – Incall Night 8500 : – Outcall Night 95,00 For Pictures And Other Details Pls Whatsapp Me Otherwise Call Me Any Time Incall Outcall Both Are Services Available Door Step, House, Apartment, Guest House, Flate, All Star Hotel Available ꧁❤8377877756❤꧂ THANKS FOR VISITING. Booking 24×7 HRS

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

dollysharma2066

Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.

Unlocking the Mystery of the Voynich Manuscript

elizabethella096

personal branding kit for music business

brjohnson6

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Martal Group

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, we delve into the power of AI in revolutionizing sales and marketing, with a focus on lead generation and cost optimization. As the search landscape evolves, the future of Google driving high volumes of website traffic is uncertain with the rise of LLMs, making AI's role even more significant. While only 3.7% of Canadian businesses have deployed AI, its adoption is critical for staying competitive. We'll discuss a step-by-step approach to AI integration, highlighting essential tools and the importance of proper training. From lead processing to content creation, AI emerges as a game-changer, significantly improving efficiency and quality. The core message is clear: AI is no longer an option but a component for modern marketing success, transforming how we approach sales and marketing. By carefully planning the steps, leveraging the right tools, and investing in training, businesses can harness AI's transformative power and gain a competitive edge. Key Takeaways: AI changes everything. AI is revolutionizing lead generation and cost savings in sales and marketing operations. The rise of large language models (LLMs) is challenging Google's dominance in driving website traffic, making AI adoption even more crucial. Despite the low adoption rate (only 3.7% of Canadian businesses using AI), integrating AI is critical for staying competitive. A step-by-step approach is needed for successful AI integration, along with leveraging the right tools and providing proper training.AI is a game-changer for lead generation, content creation, and overall process efficiency and quality improvement.AI is no longer an optional tool but a fundamental component for modern marketing success. Careful planning, using the right AI tools, and investing in training can help businesses harness AI's transformative power and gain a competitive edge.

Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

What is Google Search Console and What is it provide?

riteshhsociall

BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

AI is transforming the marketing landscape by pioneering the creation of dynamic marketing videos, crafting compelling stories in real-time, and developing automated, personalized responses based on intricate customer data analysis. With advanced machine learning and natural language processing capabilities, AI tools are now adept at producing engaging and highly targeted video content that resonates with the audience's specific interests and behaviors. These AI systems can analyze viewer reactions and engagement metrics to refine video elements, ensuring each story is more captivating than the last. Furthermore, AI excels in real-time storytelling, adapting narratives on the fly to maintain viewer interest and engagement. It can also interpret and respond to customer interactions with personalized messages, offering solutions, recommendations, or information tailored to each individual's unique journey and preferences. This level of personalization and adaptability in video marketing was once a distant dream but is now a powerful reality, thanks to AI's continuous evolution and learning.

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Kraft Mac and Cheese campaign presentation

tbatkhuu1

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Media Logic

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Call girl Jaipur

How to Leverage Behavioral Science Insights for Direct Mail Success

Aggregage

10x your Business with LinkedIn Learn tangible steps to harness the full potential of LinkedIn to expand your business reach, build valuable connections, and establish your brand authority. Join David as he reveals the strategies his team deploys for their agency clients. Key Takeaways: 1. Optimizing your LinkedIn profile for sales 2. Advance strategies to find your ideal prospects on LinkedIn 3. Buy back your time with AI and automation for LinkedIn

LinkedIn Social Selling Master Class - David Wong

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

SearchNorwich

Social Media Marketing PPT-Includes Paid media

adityabelde2

SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Brand Strategy Master Class - Juntae DeLane

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Leverage generative AI to further creativity and productivity in every marketing setting.Come learn how anyone — 🎨 graphic and 🖊️ copy consultants to CEOs — can Supercharge Creativity with Enterprise-Worthy Generative AI by designing AI systems to power their originality and 10x output. Key Takeaways: Learn new workflows and tools to leverage in marketing initiatives to be more creative — faster, better, and with further reach.Add meaningful video concepts to marketing initiatives and walk away with products and workflowsLearn the Man of the World Media Method for brand creation

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Kürzlich hochgeladen (20)

The+State+of+Careers+In+Retention+Marketing-2.pdf

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

Unlocking the Mystery of the Voynich Manuscript

personal branding kit for music business

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Digital Strategy Master Class - Andrew Rupert

Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco

What is Google Search Console and What is it provide?

BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

Kraft Mac and Cheese campaign presentation

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Cash payment girl 9257726604 Hand ✋ to Hand over girl

How to Leverage Behavioral Science Insights for Direct Mail Success

LinkedIn Social Selling Master Class - David Wong

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Social Media Marketing PPT-Includes Paid media

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

Brand Strategy Master Class - Juntae DeLane

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

Best Kids @ Award

1. BEST KIDS@ Succesfull Ads for 8-12 year olds @HakimZemni

2. I have a passion for media, politics, music & movies. I am happily married, a proud dad, a mediocre soccerplayer and a great facebookfriend  I am often described as ‘an opinion on 2 legs’. I love my job because I’m fascinated by the question “why do people do what they do?” hakim@insites-consulting.com @hakimzemni be.linkedin.com/in/hakimzemni @hakimzemni THANKS FOR HAVING ME @hakimzemni

3. May 2014, online questionnaire n=253 8-12 year olds 50/50 boys & girls 50/50 Vlaanderen & Wallonië 30 commercials @hakimzemni BEST KIDS@

4. 30 Commercials? Period: April 2013 – March 2014 Aired on: & Shortlisted by a professional jury (Viacom – SBS – Media Agencies) @hakimzemni

5. Building Blocks @hakimzemni

6. LIKEABILITY How likeable was the commercial? @hakimzemni

7. PERSUASION How persuasive was the commercial? @hakimzemni

8. SHAREABILITY How likely are you going to talk about or share this commercial online? @hakimzemni

9. LIKEABILITY PERSUASION SHAREABILITY @hakimzemni

10. LIKEABILITY PERSUASION SHAREABILITY Benchmarks (/10) 6,8 6,5 5 May 2014, online questionnaire n=253 8-12 year olds @hakimzemni

11. And the nominees are… (in random order) @hakimzemni

12. Nintendo @hakimzemni

13. Nintendo J’aime les frères Luigis depuis très longtemps. Je veux la Nintendo. Maintenant. Aujourd’hui. C’est nouveau. Je suis au courant maintenant. @hakimzemni

14. Kellogg’s Trésor @hakimzemni

15. L’appli téléphone est super aussi. Et gratuit. Ils sont fous ces trésors. Les corn flakes bougent. C’est marrant. Ca me fait rigoler. Kellogg’s Trésor @hakimzemni

16. Electrabel @hakimzemni

17. Electrabel De puppies zijn net babies. Zoooo schattig xxx Ik heb zelf zo’n hondje. Lijkt wel of het mijn hondje is die in de spot zit. Is een vervolg op vorige spots @hakimzemni

18. LIKEABILITY PERSUASION SHAREABILITY 76% watches at least 1hr/day TV May 2014, online questionnaire n=253 8-12 year olds The product is the king. Tell them something they don’t know yet. Identification & recognition are key. Animation & antropomorphism. Comedy rules. Link it to an app/technology. When in doubt, get a pet. @hakimzemni

19. And the winner is… @hakimzemni

20. Kellogg’s Trésor @hakimzemni

21. BEST KIDS@ Succesfull Ads for 8-12 year olds @HakimZemni

Best Kids @ Award

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Mehr von InSites on Stage

Mehr von InSites on Stage (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Best Kids @ Award