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360 Degree Innovation with Reckitt Benckiser

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Coming up with new, disruptive ideas is hard to do. And when finally finding those ideas, how will you be sure that they are relevant for the consumer?

This was the challenge that Cillit Bang (Reckitt Benckiser) was facing. Traditional ideation didn’t lead to new, surprising ideas, which is why they were looking for a more innovative process: '360 Degree Innovation'.

In this program, we worked closely with the CB team and went through 3 consecutive steps on our Insight Activation Studio:
1. Starting from consumer research (Insights from a Research Community), we let the CB team immerse and identify the key frictions of the consumer;
2. Two groups (the CB team and a pool of external experts sourced via the global eYeka community) ideated on a specific challenge, based on the key consumer friction(s). This phase happened online on 2 online platforms;
3. All the ideas are brought together in an offline ideation workshop, to turn them into concepts.

The result? 126 generated ideas that lead to 3 brand-new concepts, warmly embraced by both consumers and employees!

The presentation will tell you all about the problem, the solution and the journey from a client-side perspective.

Veröffentlicht in: Marketing
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360 Degree Innovation with Reckitt Benckiser

  1. 1. Tom De Ruyck | Tom.DeRuyck@insites-consulting.com
  2. 2. 360 DEGREE INNOVATION
  3. 3. 360 DEGREE INNOVATION
  4. 4. 360 DEGREE INNOVATION
  5. 5. +100 SLIDES A LOT TO DIGEST! NOT ALL PEOPLE SEE THE PRESENTATION/WILL READ THE REPORT… SPRINGBOARD FOR IDEATION? COLLABORATION AS A GLOBAL TEAM? 360 DEGREE INNOVATION
  6. 6. In-sight |’in.sit| #1 CHUNK IT, TO DUNK IT 360 DEGREE INNOVATION
  7. 7. In-sight |’in.sit| #1 CHUNK IT, TO DUNK IT 360 DEGREE INNOVATION
  8. 8. In-sight |’in.sit| #1 CHUNK IT, TO DUNK IT 360 DEGREE INNOVATION
  9. 9. In-sight |’in.sit| #1 CHUNK IT, TO DUNK IT 360 DEGREE INNOVATION
  10. 10. 360 DEGREE INNOVATION
  11. 11. 360 DEGREE INNOVATION
  12. 12. +100 SLIDES A LOT TO DIGEST! NOT ALL PEOPLE SEE THE PRESENTATION/WILL READ THE REPORT… SPRINGBOARD FOR IDEATION? COLLABORATION AS A GLOBAL TEAM? 360 DEGREE INNOVATION
  13. 13. +100 SLIDES A LOT TO DIGEST! NOT ALL PEOPLE SEE THE PRESENTATION/WILL READ THE REPORT… SPRINGBOARD FOR IDEATION? COLLABORATION AS A GLOBAL TEAM? 360 DEGREE INNOVATION
  14. 14. OF EVERY 100 PEOPLE… 90 CAN VALIDATE (SPECTATORS) SOURCE: FORRESTER RESEARCH 360 DEGREE INNOVATION
  15. 15. OF EVERY 100 PEOPLE… 9 CAN CURATE SOURCE: FORRESTER RESEARCH 360 DEGREE INNOVATION
  16. 16. OF EVERY 100 PEOPLE… 1 CAN CREATE SOURCE: FORRESTER RESEARCH 360 DEGREE INNOVATION AND ONLY
  17. 17. A GLOBAL COMMUNITY O F 380,000+ CREATORS SPANNING 167 COUNTRIES 360 DEGREE INNOVATION
  18. 18. BUSINESS BRIEF HOW DOES IT WORK IN A NUTSHELL COMMUNITY BRIEF COMPETITION MODERATION, CURATION & ANALYSIS 1 2 3 4 IP TRANSFER5 360 DEGREE INNOVATION
  19. 19. 360 DEGREE INNOVATION
  20. 20. 360 DEGREE INNOVATION
  21. 21. 360 DEGREE INNOVATION
  22. 22. 360 DEGREE INNOVATION
  23. 23. 360 DEGREE INNOVATION
  24. 24. Tom De Ruyck | Tom.DeRuyck@insites-consulting.com

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