The Great Divide: Insight to Action

1. NEOBADGER neobadger.com NEOBADGER | www.neobadger.com

11. Shameless Plug neobadger.com NEOBADGER | www.neobadger.com

66. NEOBADGER | Marketing & Tech © 2020 1. User’s query gets sent to Google 2. Google recognises commercial intent and checks for advertisers targeting this intent 3. Advertisers enter the ad auction and bid based on settings applied in Google Ads 4. Ads are ranked and rendered to the search results page for the user. Google Search Ad Auction

69. NEOBADGER | Marketing & Tech © 2020 “Ceiling Panels” 87% Mobile / Android 53% Brisbane CBD 34% Sunday, 6pm 91% 47 years 61% ‘Home & Gardening’ 76% Female 48% No Children 25% User Demographic & Context

70. NEOBADGER | Marketing & Tech © 2020 1. User’s query gets sent to Google 2. Google recognises commercial intent and checks for advertisers targeting users query 4. Ads are ranked and rendered to the search results page for the user. Google Search Ad Auction 3. Google processes the user’s demographic and context signals and constructs an ad that it anticipates will engage the user positively. 4. Advertisers enter the ad auction and bid based on settings applied in Google Ads

86. NEOBADGER | Marketing & Tech © 2020 First-party Third-party Email Databases CRM Accounting Platform Point of Sale Communications Survey Data Privileged Access Data Social Media Marketing Tech Web Analytics Platforms CX Trackers Public Aggregate Datasets

105. Shameless Plug neobadger.com NEOBADGER | www.neobadger.com

112. NEOBADGER | Marketing & Tech © 2020 1. User’s query gets sent to Google 2. Google recognises commercial intent and checks for advertisers targeting users query 4. Ads are ranked and rendered to the search results page for the user. Google Search Ad Auction 3. Google processes the user’s demographic and context signals and constructs an ad that it anticipates will engage the user positively. 4. Advertisers enter the ad auction and bid based on settings applied in Google Ads

113. NEOBADGER | Marketing & Tech © 2020 1. User’s query gets sent to Google 2. Google recognises commercial intent and checks for advertisers targeting users query 4. Ads are ranked and rendered to the search results page for the user. Google Search Ad Auction 4. Advertisers enter the ad auction and bid based on settings applied in Google Ads 1st Party Automation

118. NEOBADGER neobadger.com NEOBADGER | www.neobadger.com

The Great Divide: Insight to Action

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