More info here: http://www.inmarketingwetrust.com.au/conversion-rate-optimisation/cro-course/ A sample of our 1 day Conversion Rate Optimization (CRO) Course A workshop designed to help you * Find out how to identify key issues and quantify potential gain. * Use a ready made CRO framework * Developing good hypothesis is key to success * Walk out with min. 20 action items to fix/improve your ecommerce this week

1. By Frederic Chanut
Managing Director In Marketing We Trust

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Credits: Qualaroo Beginner’s guide to CRO

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A client scenario : From 0.40% to 0.45% conversion rate => +761 potential
new sales p/m.
Potential uplift of $200-350k per month with $0 extra spend

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Source

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Smart insights

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Source

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17. ‣ Focus on what matters, not what’s easy or cool
‣ Only test something you want to win
‣ Small changes leads to small gains
‣ Keep records of everything.
‣ Write down what you changed, why you
changed it, and what you expect to find.
‣ Take screenshots of all variations.
‣ Annotate on Google Analytics.
‣ You will need this data later.
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