Presentation made for the French Australian Chamber of Commerce and Industry (FACCI) of Melbourne. Discussion held around the legal framework and the future of Digital Marketing

1. DIGITAL (R)EVOLUTION
WHAT'S NEXT?
Frederic Chanut
Managing Director, In Marketing We Trust

2. RISE OF VALUE BASED MARKETING 2
Search popularity on Google for push and pull marketing

3. 3

4. 4
61% Lower cost per Lead on average
Source: 2012 State of Inbound Marketing report by Hubspot

5. COST SAVING OPPORTUNITY 5

6. SOCIAL ADVERTISING 6
Only 30% of social media fans' feedback receives a response
Triggered messages success is 119% higher than “Business as
Usual” ones.
< 0.5% of Facebook fans engage with the brand they are fans of.
20% of Facebook users have purchased something because of ads
or comments they saw there
91% of online adults use social media regularly
Source

7. LANDFILL MARKETING 7

8. LANDFILL MARKETING 8
NEW MEDIA
+ TRADITIONAL CAMPAIGN
MENTALITY
= LANDFILL MARKETING

9. 9
“WE HAVE TECHNOLOGY,
FINALLY, THAT FOR THE FIRST
TIME IN HUMAN HISTORY
ALLOWS PEOPLE TO REALLY Pierre Omidyar -
eBay founder
MAINTAIN RICH CONNECTIONS
WITH MUCH LARGER
NUMBERS OF PEOPLE”

10. RETAIL DISRUPTION 10

11. 11

12. GOOGLE GLASSES 12

13. GOOGLE’S EVOLUTIONARY TIMELINE 13
Level 1: Semantic Capabilities (2012-2015)
Level 2: The Smart Machines (2015-2030)
Level 3: Artificial Intelligence (2030+)
Level 4: Augmentation (unknown)

14. SINGULARITY 14

15. 15
THANKS
Frederic Chanut
Managing Director, In Marketing We Trust
Twitter: @InMkgWeTrust
Slideshare: InMktgWeTrust