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Content bootcamp presentation

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In Marketing We Trust
In Marketing We Trust

Slidedeck for presentation delivered at SMX Sydney bootcamp. November 2014

Business
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Frederic Chanut Managing Director, In Marketing We Trust
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6 No Matter how much you spend on content, you won’t get much out of it.
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‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ Couple of tools to gather data : Good Mozarticle and start point 18
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Kwd Research Creation Publishing Promotion 23 Outdated
24 Objectives Research Author Data Analysis Seeding Content creation Publishing Promoting Updating
Objectives •Target page •Enough Data •SEO vs. PR vs Links Research •Kwd Volume & difficulty •Existing content •Link value of old piece •Social signals Author •Authority on topic •Contributor to target site •G+ authorship Data Analysis •Internal/external •Trusted/Insight •Display Seeding •Target sites •Influencers •Existing connections Content creation •Crowdsourcing? •Format •Distribution Publishing •Time relevance •Social Media •Marketing calendar Promotion •Seed list •Paid distribution •LB Outreach •Link reclaiming Updating •Upgrade •Scheduled update •Translation •New format 25
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27 Earn your traffic
2 8 Frederic Chanut Managing Director, In Marketing We Trust Twitter: @InMkgWeTrust Slideshare: InMktgWeTrust

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Content bootcamp presentation

  • 1. Frederic Chanut Managing Director, In Marketing We Trust
  • 2. ‣ ‣ ‣ ‣ ‣ ‣ 2
  • 5. 5
  • 6. 6 No Matter how much you spend on content, you won’t get much out of it.
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  • 18. ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ Couple of tools to gather data : Good Mozarticle and start point 18
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  • 21. • • • • • • •
  • 22. • • • • • • • • • • • 22
  • 23. Kwd Research Creation Publishing Promotion 23 Outdated
  • 24. 24 Objectives Research Author Data Analysis Seeding Content creation Publishing Promoting Updating
  • 25. Objectives •Target page •Enough Data •SEO vs. PR vs Links Research •Kwd Volume & difficulty •Existing content •Link value of old piece •Social signals Author •Authority on topic •Contributor to target site •G+ authorship Data Analysis •Internal/external •Trusted/Insight •Display Seeding •Target sites •Influencers •Existing connections Content creation •Crowdsourcing? •Format •Distribution Publishing •Time relevance •Social Media •Marketing calendar Promotion •Seed list •Paid distribution •LB Outreach •Link reclaiming Updating •Upgrade •Scheduled update •Translation •New format 25
  • 26. 26
  • 27. 27 Earn your traffic
  • 28. 2 8 Frederic Chanut Managing Director, In Marketing We Trust Twitter: @InMkgWeTrust Slideshare: InMktgWeTrust