Our team ended up presenting a business plan about a marketing agency which can spread the name and words of a client’s business to the mass communication
3. Contents
3
▰ Executive Summary
▰ Problems
▰ Solutions
▰ Business Model
▰ The Big Secret
▰ Marketing and Sales
▰ Management Plan
▰ Operation Plan
▰ Financial analysis
▰ Break-even analysis
▰ Current Status
6. ▰ Current Scenario
▻ Fewer number of digital
marketing agency in
Chittagong
▻ Bad reputation of agencies
▻ Clients travelling to Dhaka
for better support
▰ Our Mission
▻ Establishing agency as a
brand
▻ Attaining high customer
satisfaction
▻ Providing service at a
reasonable price
6
Executive Summary (cont.)
7. Executive Summary (Cont.)
Our Vision
▰ To establish as one of the leading digital marketing agency in the
country and extend branches in Dhaka and Sylhet city
7
8. Problems
▰ Generation Gap
▰ Agencies taking advantage
▰ Lack of proper business certifications
▰ Improper hospitality to customers
8
13. Big Secret
“Udemy”, one of the best online course certification company in the
world, certified “Viral Incorporated” as country’s first certified digital
marketing agency
13
20. Operation Plan(cont.)
20
▰ Offered packages including
content creation and social
media marketing
▰ Packages for web page design
are to be negotiated according
to customer requirement
21. 21
Financial analysis
Description Cost (in BDT)
Start-up costs
Floor space (advance) 150000
Computer and Accessories 525000
Legal documents 10000
Furniture 81100
Interior 50000
Deposit in International Card 82200
Certification from Udemy 55000
Internet Setup 11000
Total ( Start-up Cost in TK) 964300
Working Capital (first month)
Salaries 82500
Rent 15000
Total Loan Payments 15000
Advertising/Marketing 2000
Internet 7000
Utilities 5000
Taxes 500
Repair and Maintenance 1000
Miscellaneous Expenses 1000
Total(Working Capital) 134000
Table: Startup Cost and Working Capital
22. Financial analysis (cont.)
22
Money Needed
Sectors
Amount Source of money Amount
Startup cost 964300 Personal Cash 340000
Working Capital 109500 Bank Loan 760000
Total 1073800 Total 1100000
Table: Total investment & source
23. 23
Table: First Years, Monthly Cash Flow
Financial analysis (cont.)
Financial analysis (cont.)
24. 24
2nd year 3rd year 4th year 5th year
Income
Total Income
(Yearly)
2700000/- 3060000/- 3420000/- 3780000/-
Expenses
Salaries 1104000/- 1218000/- 1332000/- 1446000/-
Rent 180000/- 180000/- 240000/- 240000/-
Utilities 60000/- 60000/- 72000/- 72000/-
Advertising/
Marketing
24000/- 24000/- 24000/- 24000/-
Owner
Withdrawal
480000/- 600000/ 720000/- 900000/
Repair and
Maintenance
12000/- 12000/- 12000/- 12000/-
Taxes 6000/- 6000/- 6000/- 6000/-
Loan Payments 180000/- 180000/ 180000/- 180000/
Miscellaneous
Expenses
12000/- 12000/- 12000/- 12000/-
Total Expenses 2238000/- 2496000/- 2754000/- 3084000/-
Net Cash 462000 564000 666000 696000
Cumulative
Cash Flow 462000 1026000 1692000 2388000
Table: Years 2, 3, 4, and 5 Cash Flow
Financial analysis (cont.)
27. Current Status
▰ Service Area Survey
▰ Already started work from homes
with respective resources
▰ Legal paper has already been
prepared
▰ Advance for the office space has
been paid
▰ Hiring Trained Repair Persons
27
