2. CONTROLING FUNCTION OF PAKISTAN
BEVERAGE (PVT) COMPANY

3. 1) INTRODUCTION
2) FINANACE
3) RAW MATERIAL COLLECTION
4) MANUFACTURING
5) MARKETING & SELLING
6) LOGISTICS CONTROLLING
7) SWOT ANALYSIS

4. • PEPSI-COLA company is multinational company.
• It has been serving from 1898.
• The Founder of PEPSI_COLA is (CALEB
BRADHAM)
• There are 10 franchise of PEPSI_COLA in
Pakistan.

5. •It is franchise of PEPSI_COLA company.
•It covers three regions
1 Karachi
2) Hyderabad
3) Quetta
•1500 employees are working in Pakistan Beverage.
•It Produces 4 Products of beverages
1)PEPSI
2) MIRRINDA
3) 7-UP
4) MOUNTAIN DEW
•Owner of franchise is ( SYED YASIN KASIM PEHLI )
•Chief Executive Manager is ( SYED KHALID-UL-AZIZ )

6. •TOTALY SELF FINANCED.
•IT DOES NOT RELY ON LOAN AND OTHER
FINANCING ACTIVITY.
•IT HAS A FINANCE DEPARTMENT
CONTROLLED BY FINANCE MANAGER.
•IT PREPARE THE FINACIAL REPORTS.
•DIFFICULTY COMES WHEN COST OF
INPUTS INCREASES AND PRICES REMAIN
SAME.

7. • INCLUDES(CONSTRATES,WATER.CARBON
DIOXIDE.SUGAR).
•CONSTRATE IS A SAMPLE (pre defined by company)
•WATER IS OBTINED FROM WATER SUPPLY AND
PRIVATE TANKERS AS WELL.
•CARBON DIOXIDE IS OBTAINED THROUGH
CHEMICLE COMPANIES.
•SUGAR IS EASILY OBTAINED FROM SUGAR MILLS.
•WHOLL PROCESS IS DONE THROUGH AUTHORIZED
SUPPLIERS.

8. PRODUCTION DONE ACCORDING TO DEMAND
PLANNING FOR COMPETING EACH DAY
REQUIREMENTS.
NO OVER PRODUCTION.
AVAILABLE STOCK CHECKED BY GODAWN
KEEPERS.
MATERIAL REQUIREMENTS SUBMITED TO
PURCHASE DEPARTMENT.
AFTER THE COMPLETION OF MANUFATURING
PRCESS ITS VERIFIED ACCORDING TO
INTERNATIONAL STANDARDS.
STOCKS READY FOR SUPPLY
BUILT IN CONTROLING PROCESS.
DEMANDS ARE SUBMITED.

10. •PBC ALLOCATES 10% OF ITS BUDGETOVER
MARKETING.
•CONTROLLED BY MARKETING
MANAGERS.
•ADVERTISENENTS MADE ON ALL TYPE OF
MEDIA.(PRINT ELECTRONIC RADIOES ETC0
MARKETS SURVY.
•INDIVIDUAL BASED AND YOUTH FOCUSED
ADVERTISEMENS MADE.

11. DEMAND RECOGNISED BY MAKING ORDERS.
TWO APPROACHES ARE USED IN SELLING PROCESS
FOR PROMOTION OF SALE.
PULL UP APPROACH.
(CONSUMER FOCUSED)
PUSH UP APPROACH9
(TRADER FOCUSED)

13. •3000 SQUARE KILOMETERS AREA AT SUPPLY CHAIN
WORKS.
•600 VEHICLES ARE USED
•A SUPPLY SUPERVISOR AND A DRIVER WITH 2
LABOURS.
•FUEL HAS BEEN GIVEN BY THE COMPANY.
•CONTROLLED BY LOGISTICS MANAGER.
•VEHICLES ARE LOADED FROM WARE –HOUSE
ACCORDING TO THE DEMAND.
•VERIFIED BY SUPERVISORS .

15. •STRONG GOOD WILL.
•ADVERTISEMENT
•ORGANISED LABOURE FORCE
•SELF FINANACED

17. •YOUNG GENERATION MARKET GROUTH
•CONSUMER ORIENTED SOCIETY

18. •INTERNATIONAL FINAANCIAL CRISES
INFLATION
•STRONG COMPETATORS LIKE COCA -COLA