Startup with the right approach. Design Thinking can be implemented for your startup business for efficiency, rapid prototyping, solving complex problems and yes, its not just for only designers. You holistic design strategy for your startup.
Presented by Subhashish Karmakar
https://www.linkedin.com/in/subhasishk/
6. Business value of Design Thinking
People
centered
Higher chances
of success
Saves cost Acts as a
framework for
development
Faster time
to market
7. How does it help you ?
• Fosters better team collaboration
• You get started faster
• The whole team understands what they’re building
• The goals are clear and based on customer need
• Feature prioritization is easier
• No “pet features” are introduced
8. Design Thinking in 4 steps
1
Think from
users shoes
2
Synthesize
the finding
3
Brainstorm
and ideate
4
Mock and
Test it out
Empathize Define Ideate Prototype
10. Who are the customers?
Define your users. Create user groups
A solo traveler
who's trying to enjoy
a budget vacation
A House wife
who always travels
with kids and family
11. Go to the people. Observe them!
How do you know if your idea is the Right One?
We call it user research. Focus on the problems and not the solution that people give
What problems
are they facing
What would make
their lives easier
How do they
solve it today
12. How many people should you reach out to?
3-4 people per user group
Max 8-10 people
14. Define product goals
1. Convert Key pain points to product goals.
2. At this point you may find that your original product idea vs what
you are actually building is different.
3. Because Now you are building your product based on real problems.
Pain Point Goal
Users had to go to go multiple airlines
provider to find out the cheapest
flight option for his/her travel
Provide an option to the user so that
he/she can compare different flight
fares in a single page
15. Measure your goals
Efficiency Effectiveness Satisfaction
Time spent on a task Reduction in number
of errors
Customer’s happiness
with the solution
18. If you want to have one good idea,
you must have many ideas
19. Brainstorm to ideate solutions
1. Remember the first solution is never the best one.
2. Do not focus on technical details or limitations.
3. Focus on creative problem solving.
4. Embrace the idea that “No idea is a bad idea” at this stage.
20. How do you know you have build a right product ?
We call it prototyping
Don’t build until you know it is right !
- Try to get feedback as early as possible.
- Build rough mockups.
- Make paper prototypes.
21. Build user interface : Paper prototype
1. Focus on the key scenarios and not the entire application.
2. Make it quick and dirty don’t spend too much time to beautify it.
3. The idea is to communicate your concept to the users and to let
them try it out.
26. Plan Development
- Refine your design based on inputs from usability test Observe them.
- Plan your development.
- moving from Paper prototype to Actual product is the biggest challenge
28. Conclusion
1. Design Thinking isn’t Magic : It’s goal is to uncover actual user problems and
not hide what the reality is
2. Design thinking is NOT just for designers : It requires participation from
everyone in your team.
3. Design thinking gives you confidence : It helps you to develop a product that
your customers “actually” need or want.
4. Design Thinking can be applied to any complex problem or situation