EMEA Digital CD Jiri Bures talks SXSW 2017 PechaChuka style
3 key takeouts by Jiri from SXSW 2017
1. Brain computer interfaces.
2. Expect multiple personality marketing to become a thing.
3. Identities will be redefined.
2. While many think our robot overlords are coming to rule the world,
that’s really not the case. The human race is about to get epic
SXSW 2017
Sony. Wow Factory.
5. Surgeons using AR to perform complex surgeries.
Holo Eyes. Exhibition Hall.
SXSW 2017
6. Melanie Cook. Augmented Intelligence.
SXSW 2017
Rob High, CTO for IBM Watson, "It’s not Artificial Intelligence,
it’s Augmented Intelligence".
7. IBM. We are Making.
SXSW 2017
With the rise of "intelligent assistants", key traits like obedience,
empathy, authority and humour are being actively heightened.
8. Jennifer Doudna. CRISPR.
SXSW 2017
Gene editing technology CRISPR can genetically alter a human’s
DNA. From curing diseases to creating super soldiers.
9. Ray Kurzweil. Keynote.
SXSW 2017
Google's Director of Engineering Ray Kurzweil believes a
technological singularity will turn some people into super humans by
2029.
10. The integration of the physical, digital and biological world’s
Will define a 4th industrial revolution.
Tan Le. Brain Wearables.
SXSW 2017
11. Expect to see big pharma companies behaving like materials
engineers, technology companies hacking the human body.
Wearables are very much passé, the future is injectables!
SXSW 2017
Tan Le. Brain Wearables.
12. Bioelectronic medicine is blurring the boundaries of healthcare,
engineering and computer science.
Chad Bouton. The Future Body.
SXSW 2017
13. DARPA is working on brain tech that will help us learn quicker
Douglas Webber. The Future Body.
SXSW 2017
18. Ray Kurzweil. Keynote.
SXSW 2017
Ultimately people will grow in VR and will have that experience
growing up being a variety of people and growing up.
She also shared a presentation from IBM called “Human + Machine - Man and machine as one system.” This presentation stated that we humans are excellent at some things, like the way we learn and view work. Machines have a very unique set of capabilities, like speed and precision. The combining of the best traits of humans and machines is where the magic lies. Humans working with machines will handle every task one day. IBM Watson, for example, had to be taught by humans. It was able to make giant steps forward when humans helped to guide it. And Watson will help humans to make great leaps forward as well. - See more at: http://www.cjrw.com/blog/2017/mar/14/cjrwsxswi-day-four-highlights/#sthash.1ClpCb6L.dpuf
This is just one example of how bioelectronic medicine is blurring the boundaries of healthcare, engineering and computer science - as the technology becomes more mainstream, expect to see big pharma companies behaving like materials engineers, technology companies hacking the human body. Wearables are very much passé, the future is injectables!
Chad Bouton - Feinstein Institute
Anikeeva - MIT
Webber - DARPA
This is just one example of how bioelectronic medicine is blurring the boundaries of healthcare, engineering and computer science - as the technology becomes more mainstream, expect to see big pharma companies behaving like materials engineers, technology companies hacking the human body. Wearables are very much passé, the future is injectables!
Chad Bouton - Feinstein Institute
Anikeeva - MIT
Webber - DARPA