Was proud to speak at the July BMPR on July 22nd 2010. This is a powerpoint I used covering the basics of SEO and how to deploy the basics in the favor of your business.

1. What the heck is SEO?

2. Search Engine Optimization is… The process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. -Wikipedia for “SEO”

3. Thing to Not Forget #1 KEYWORDS

4. Keyword: “San Antonio SEO”

5. Google’s Keyword Tool

6. Where do we put our Keyword? Front of the Title Tag Name Images keyword.jpg The Alt Text of our Images The Content of our Site Meta Description Header or <h1> Tag

7. Google Analytics Data

8. The Google Fairy

9. Thing to Not Forget #2 BACKLINKS

10. Backlinks are Everywhere

11. Building Backlinks to a web site is the single most difficult task of any SEO or Web Developer and anyone who tells you otherwise is lying, stupid or trying to sell you something.

13. Thing to Not Forget #3 CONTENT IS KING

14. Imaginary Friends Don’t Let Friends Have Bad Websites

15. Negative Search Results

18. If You’re Worth Talking About You’re Worth Linking To

19. The Future…

20. Thank You! @ImageFreedom www.imagefreedom.com