1.
Presented By:
Avantika Singh
Roll no MB22021
Presented To:
Dr. Vijay Singh
A
Mini Project
on

2.
 An e-boutique is a small shop that typically sells
fashionable clothing or accessories through the
Internet.
 For instance, an e clothing boutique might sell
high-quality, high-end or trendy products at a
significantly higher price point than what you’d
find at a traditional retail business or
department store. And one of the most appealing
aspects of an online store is growth potential.

3.
E- Boutique Hub is a new Boutique shop
that has been created for the Lucknow
people. Our focus is to provide
customized wear, apparel and
accessories and position ourselves as the
top retail store servicing this particular
market. Our intentions are to obtain
market share and become a central hub
of shopping activity for the local
population who enjoy wearing
fashionable apparel. Boutique Gallery
will be located at Aminabad which has
centralized itself directly in position to
the residential location and social
activities of our target market. We
believe that this is critical to our initial
success and long-term growth.

4.
• To maintain profit margins at 15-20%
through close attention to expenses and cost of
goods sold.
• To drive awareness and build sales
through mentions in both local print and the
nation’s top fashion magazines
• To earn 80% market share and become
the number one ethnic Traditional wear apparel
store
• To receive a 50% profit margin within
the first year.
• To have a customer base of 1,000 by
the end of the first operating year
• To be an active and vocal member in
the community supporting agricultural events,
and equestrian organizations working with
children.

5.
Research Design
 Exploratory Research
 Exploratory research is defined as a research used
to investigate a problem which is not clearly
defined. It is conducted to have a better
understanding of the existing problem, but will
not provide conclusive results. For such a
research, a researcher starts with a general idea
and uses this research as a medium to identify
issues, that can be the focus for future research.
 Types of Data Collection
 Secondary Data Collection (books and internet )

6.
 1. Faster buying process
 2. Store and product listing creation
 3. Cost reduction
 4. Affordable advertising and marketing
 5. Flexibility for customers
 6. Product and price comparison
 7. No reach limitations
 8. Faster response to buyer/market
demands
 9. Several payment modes
 10. Enables easy exports

7.
 Frauds in online shopping
 Missing the shopping experience
 Lack of significant discounts in online
shops
 Delay in delivery

8.
 The ubiquity of internet access has leveled the retail
playing field, making it easy for individuals and businesses
to sell products without geographic limitation. In 2020,
U.S. e-commerce sales, receiving a boost due to the
COVID-19 pandemic, grew 44% and represented more than
21% of total retail sales, according to e-commerce
information source Internet Retailer. The growth of e-
commerce has not only changed the way customers shop,
but also their expectations of how brands approach
customer service, personalize communications, and
provide customers choices. The changing times are exciting
for the fashion and boutique industry. Big changes are
already in the making and older brands and concepts that
do not take heed may miss out in the future.

9.
 We are confident that E- Boutique can achieve its goal. In
addition, the management has carefully considered its
market, potential customer base, and its ability to grow
its sales average to capture market share. In five years,
we hope to have established ours business within the
industry. Furthermore, as owner, I would like to see the
growth of our store with increase in product lines,
further penetration of the national market with online
sales. Under the right set of circumstances the opening of
E- Boutique franchise in different locations of Lucknow
Customer satisfaction in e-commerce is also influenced
by the prices charged by retailers. When individuals
perceive that are saving money and paying fair prices,
they feel more contentment after finishing the purchase.

10.
 https://online.maryville.edu/blog/future-of-
online-shopping/
 https://www.tutorialspoint.com/what-are-the-
advantages-and-disadvantages-of-online-shopping
 https://sell.amazon.in/seller-blog/advantages-of-
ecommerce
 https://www.facebook.com/eboutique77/