5. Highlight Hub Content
Promote specific streams of content,
campaigns within your Hub or premium
content to fuel lead generation.
6. Promote Social Networks
Encourage visitors to follow you on
social networks like Linkedln, Twitter,
Youtube, Soundcloud or subscribe to
your blog's RSS feed.
7. Drive Registrations
Drive traffic to pages where visitors can
sign-up for future events like
conferences, webinars and sales calls or
register for free trials and interactive
demos.
8. Provide a Visual Menu
Create a visual menu experience on your
Hub homepage to promote specific
Streams of content and encourage
discovery among your organic visitors.
14. Stream-level Placement
Placing your Link and Form CTAs near
the top of your Hub will increase
conversion rates.
CTAs placed at the top of the Hub
outperform CTAs placed below the fold.
No more than 2-3 CTAs per Stream
(unless used as a menu).
15. Grab a reader's attention when they're
most engaged with your content and
promote a relevant next step.
Suggest content or actions that will
drive them further down your buyer
journey.
Show Beside CTA
16. Overlay/Gating CTA
Skip the 'hoops' of landing pages
Gating / Overlay CTAs create a better
user experience, can be applied to every
item inside your Hub and integrate
directly with your MAP!
17. Overlay/Gating CTA
When using a CTA to gate a Flipbook or
video, add a description below. Provide
a summary, context and sell the reader
on why they should complete the CTA.
Enable the "Show ltem Body" feature.
Use a 250 word description for all
content ltems with an Overlay / Gating
CTA to maximize SEO benefits.
18. Overlay/Gating CTA
Use Delay and Dismiss features to
create passive CTAs for TOFU content
like blog posts and infographics. A
great way to build your email list.
20. Copy Matters
Compelling copy works!
Makes it easy to build a better, more
authentic connection with visitors.
Converts visitors into leads at
significantly higher rates.
21. How Much Copy?
Links CTAs
âą Average # of characters in body = 46.6
âą Average # of words in body = 7.2
Form CTAs
âą Average # of characters in body = 34.6
âą Average # of words in body = 5.6
22. CTA Button Copy
Top 5 Copy for Link CTAs
âą Learn More
âą Click Here
âą Download Now
âą Watch Now
âą Read Now
Top 5 Copy for Form CTAs
âą Submit
âą Download
âą Download Now
âą Watch Now
âą Sign Up
24. Textures & Patterns
Use simple textures, patterns and/or
gradients that align with your brand
colors.
25. Repurpose Website Images
A great way to incorporate images from
your website into your Hub.
Consider adding a colored overlay to
your images and/or darkening them
slightly so your taglines still pop!
26. Icons
lcons can go a long way in helping you
communicate with less text on your
CTAs.
Statistics have shown that CTA
conversion rates start to decrease as the
length of your tagline increases.
27. Align With Campaigns
Are you using a CTA to promote a
specific campaign, event or piece of
content?
Use design elements from those
initiatives to align your branding across
all of your web properties.