Slides from my mentoring session at Founders Institute, Sydney - May 2016 (Duration: 20 mins)

1. What I Learnt About
Building Great Products
Ilter Dumduz

2. Flow
• Definition - what is a ‘great product’?
• Ideation - what do we need to build to get there?
• Prioritisation - when do we build what?
• Execution - how do we build it?

3. Definition
• A great product is;
• Has a clear value prop - does 1 thing really well
• Resonates immediately with your target audience
• Provides the shortest and the simplest path between
supply & demand

4. Ideation
• Sources of information
• Qualitative - listen
• Quantitative - measure, and listen
some more
• Intuition - don’t dis the gut
• Identify strong use cases - what’s
the core problem? (3 x whys)

5. Prioritisation
• Have an ROI-driven framework:
• Impact - how does this contribute to our ‘one
metric’? (can we AB it cheaply to verify?)
• Cost - how much do we need to spend to have
it? (your time is NOT free)
• Ease - ease to build, integrate-disintegrate,
maintain

6. Prioritisation
• Stack-rank ideas based on ICE score
• Review your plan on a daily basis - and revise
• Stay focused and be ruthless - practice saying ‘no’
• T-shirt size them (S, M, L, XL)
• Hack your dev as far as you can - don’t build
anything that’s not core

7. Prioritisation
• Growth inhibitors:
• Perfectionism
• ‘but that’s not scalable’
• Constantly seeking consensus
• Founder syndrome - avoid emotional bias, listen
to data and trust your team

8. Execution
• Think visually - have that ‘vision’
• Set goals - then hit them no matter what
• Move fast - in the right direction
• Derisk this, derisk that - avoid getting cornered
• Do retrospectives - optimise for performance
• Always be networking

9. Execution
• Things I remind myself every morning:
• “A good plan executed today is better than a
great plan executed tomorrow.”
• “There are 1000s of customers who haven’t
experienced my product yet.”
• “There are 10 other people working on the same
idea as I sit here.”
• “I need a coffee.”

10. Ask me anything.
ilter@getblys.com
0433 006 236
@ilterdumduz