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What Is a Book-Launch Site?

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Shannon Parish
Shannon Parish

This document discusses how to create an effective book launch site to promote and sell an author's book online. It explains that a book launch site goes beyond an author's regular website by specifically focusing on marketing a new book release. The document outlines the key elements that should be included on the different pages of a book launch site, such as a landing page with a sales pitch, bonuses, and testimonials to entice purchases, as well as pages to view bonus gifts and download purchased gifts. It also notes that a book launch site can be leveraged repeatedly for future book campaigns.

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A Book Launch site? Is it the same as my website?
I want to be a best seller online! My website sales are too slow.
HELP! I don’t know where to begin! It’s a TOOL! Once created, use it over and over.
I have a website, won’t it do? Your website is your presence online. It’s the BIG PICTURE and is similar to a Business Plan.
Is it hard to do? Nope! Get a TEAM!
What’s in it for them? • Marketing Exposure • Mailing list • CASH – as Affiliate
4 Key Pages = Book Launch site 4 Key Pages are … 1. Landing page 2. Gift viewing page 3. Form to redeem gifts 4. Gift download page
The Landing Page 6 Key Elements are … 1. Header 2. Sales Pitch 3. Bonus 4. Gift Temptation 5. Call to Action 6. Testimonials
HEADER
BOOK COVER
BOOK TITLE
AUTHOR(s)
TAG
Video & Sales Pitch
CALL TO ACTION
Do you have a Make them drool! BONUS? Gimme! Gimme!
What is the problem your book is the solution to?
What have people said? Buyers like reassurance. 3rd party endorsements are GOLD!
Another call to action!
Gift Viewing Page Include … 1. Graphic 2. Description 3. Value
Gift Preview
Form Page Keep it SIMPLE … 1. Name 2. Email 3. Books bought 4. Payment I.D.#
Get their information
Gift Pick-up Page Keep it SIMPLE … 1. Instructions 2. Description 3. Link
Gift Pickup
Here’s the formula … Landing page Gifts (=TEAM) In Addition, You Get … • Strategic Alliances • Higher Amazon, B&N ranking • Motivated Customer Database • Tool for future campaigns
“Show Me About Book Publishing” website used by permission Book Launch site created by Shannon Parish, www.BookLaunchSites.com Cartoons by Shannon Parish, www.ShannonParish.com © Copyright 2012 All rights reserved Shannon Parish

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