MACBET, Mathias Haas - Enhancing the cosmopolitan cooperation between media workers / Networking & Social Media – Marketing, Tools, Strategy

1. Enhancing the cosmopolitan cooperation
between media workers / Networking
&
Social Media – Marketing, Tools, Strategy…

2. Mathias Haas
www.facebook.com/mathias.haas
www.twitter.com/mathias_haas
www.supersocial.at
www.findiaproject.org

3. • World Summit Youth Award
Whats it about
MDGs
Benefits
Best Practise / Media Winners
• SuperSocial
Social Media Tools
Tips and Tricks
• Networking

4. World Summit Youth Award - 2012
Young People using Internet and Mobiles to put the
UN Millennium Development Goals into Action!

5. WORLD SUMMIT YOUTH AWARD
A global contest …
… for young people using Internet and Mobiles taking Action
on the UN Millennium Development Goals!
Carried out in 168 UN Member States
18 Winners from more than 700 submissions in 2011
Over 350 expert partners
Partner of 500 Universities & Research Labs
80 Event & Media Partners
World Summit Youth Award 2012
5
www.youthaward.org

6. WHAT THE WSYA DOES
 Selects and promotes the best digital projects, products, applications
 Decorates applications who address the UN MDGs in a unique way
 Conducts an online jury with young international experts
 Provides a global stage
to present the winners
World Summit Youth Award 2012
www.youthaward.org

7. The UN Millennium Development Goals
• http://www.youtube.com/watch?v=npGOcqaJkXI&feature=related
• Endorsed by 189 countries in 2000, set to be achieved by 2015
• Initiated to provide concrete, numerical benchmarks to tackle extreme poverty
• Eradicate extreme poverty and hunger Improve child mortality
• -> Fight Poverty, Hunger and Disease
Achieve universal primery education Combat HIV/AIDS, malaria and other
diseases
-> Education for All
-> Go Green
Promote gender equality and empower women Ensure environmental sustainability
-> Power 2 Women
Reduce child mortality Develop a global partnership
for development
-> Create your Culture -> Pursue Truth
World Summit Youth Award 2012
www.youthaward.org

8. PURSUE TRUTH
World Summit Youth Award 2012
www.youthaward.org

9. BEST PRACTICE EXAMPLES
www.write3.com
www.theviewspaper.net
www.zabatak.com
www.developingpictures.org
World Summit Youth Award 2012
www.youthaward.org

10. WHO CAN PARTICIPATE?
 young people under the age of 30
 from any UN member state
 who create digital contents such as websites or apps
 who address the UN MDGs
 who are ambitous to make a change
 whose project fits into one of the six WSYA categories
World Summit Youth Award 2012
www.youthaward.org

11. BENEFITS FOR PARTICIPANTS
o Worldwide recognition
o Invitation of winners to the Winners' Events
o Showcase and promotion through the WSYA network
o Networking and co-operartion possibilities with
the UN, ICT experts, business leaders,
representatives of media and government
and international (youth) organizations
World Summit Youth Award 2012
www.youthaward.org

12. HOW TO PARTICIPATE /
BECOME A NETWORK PARTNER?
Become a
Friend of the
WSYA!
Join our
Enter your
international
project!
network!
World Summit Youth Award 2012
www.youthaward.org

13. WSYA EVENT DATES 2012
May – July Online Registration
July/August Online Jury
September Publishing Winners of 2012
October WSYA Winners' Events
Contact Anna Rechberger
WSYA Office
Tel: +43 662 630 408 | wsya@icnm.net
www.youthaward.org
World Summit Youth Award 2012
www.youthaward.org

14. http://friends.youthaward.org
WSYA Friends Platform

15. SOCIAL MEDIA

16. Social Media
???????????
• Facebook privat
• Facebook Work/Medium/Brand
• Twitter privat
• Twitter Work/Medium/Brand
• Google Plus privat
• Google Plus Work/Medium/Brand
• User Generated Content
• Shitstorm http://de.wikipedia.org/wiki/Shitstorm
• Streisand Effekt http://en.wikipedia.org/wiki/Streisand_effect
www.supersocial.at

17. The
CHALLENGE
http://www.youtub
e.com/watch?v=ZN
5PoW7_kdA
www.supersocial.at

18. Make your content
SHAREABLE
www.supersocial.at

19. Make your content
LIKEABLE
www.supersocial.at

20. Create your
CHANNELS
www.supersocial.at

21. Extend your
AUDIENCE
www.supersocial.at

22. The Power of
DESIGN
www.supersocial.at

23. LISTEN
to your Audience
www.supersocial.at

24. LISTEN
to your Audience
www.google.com/alerts
www.supersocial.at

25. LISTEN
to your Audience
www.supersocial.at

26. Be Expactable
Be Unexpactable
www.supersocial.at

27. Talk and
COMMUNICATE
www.supersocial.at

28. Act like an
ENTERTAINMENT
COMPANY
http://www.vir.us
www.supersocial.at

29. I.C.E.
INFORMATION
COMMUNICATION
ENTERTAINMENT
www.supersocial.at

30. Social Media
TOOLS
www.doodle.com
www.startnext.com
www.tweetadder.com
www.supersocial.at

31. Social Media
TOOLS
www.supersocial.at

32. www.supersocial.at

33. Build a MACBET Network
• What can I offer?
• What am I looking for?
(Content, Pictures, Ad Space,… )
Add your Name, E-Mail, Organisation, Medium or Company

34. http://vimeo.com/27246366

35. „Stay hungry. Stay foolish.“
Thank you!