Presented at WISPAPALOOZA, October 2013. The moderator was Art Meierdirk of INOC and included Jorge Forero of Taqua and Doug Wiest of EdgeConneX. The presentation providers market observations, drivers & growth, challenges, and more. Insights on Small Cells and DAS Deployments.

1. New
Business
Opportuni/es:
Small
Cells
and
Wholesale
DAS
(Business)
Moderator:
Art
Meierdirk

2. SESSION
SPEAKERS:
Small
Cell
Innova/on
Drivers
for
Growth
and
Opportunity
Jorge
Forero,
Taqua
Success
Factors
for
Small
Cell
Deployment
Doug
Wiest,
EdgeConneX
Improved
User
Experience
–
QoS
as
a
Driver
Art
Meierdirk,
INOC

3. Agenda
•
•
•
•
Overview
/
Observa/ons
Small
Cell
Innova/ons
Success
Factors
Managing
User
Experience

4. Overview
/
Observa/ons
• Mixed
Market
/
Solid
Growth
Opportuni/es
– User
demand
exceeds
tower
capacity
– Growth
to
con/nue
• Carriers
Need
Macrocell
Alterna/ves
– Offload
data
from
macrocells
(including
use
of
WiFi)
– Reach
mass
markets
• Venues
Have
Special
Needs
– Reach
mission-­‐cri/cal
users
(security,
safety
and
strategic)
– Public
safety
requirements
(how
to
finance)
– Customer
sa/sfac/on
• Key:
Leverage
Unique
Needs
with
Crea/ve
Solu/ons
– Appeal
to
carriers
with
coverage
– Appeal
to
venues
with
unique
(targeted)
solu/ons

5. Small
Cell
Innova/on
Drivers
for
Growth
and
Opportunity
Jorge
Forero,
Taqua

6. Mobile
Operator
Challenge
Mobile traffic, voice and data.
Based upon growth
rates to date,
Ericsson estimates
that capacity will
need to increase by a
factor of 1000.
Where will this come
from? According to
Ericsson’s research,
this challenge must
be met using several
different approaches.
Already more data bytes than voice bytes in mobile networks.

7. Why
Small
Cells?
• Improving
Coverage
– Significant
percentage
of
mobile
• Increasing
Revenue/Reducing
Churn
voice
originates
in
the
home
– Increase
data
usage
inside
and
outside
home
– Poor
coverage
leads
to
unhappy
customers
–
churn
– Home
zone
tariffs
for
voice
and
data
– Penetra/on
losses
work
to
– New
enabled
services
operators
advantage
• Reducing
Opera/onal
Costs
– Backhaul
of
cell
tower
traffic
accounts
for
20%
of
mobile
operator
OPEX
– Site
acquisi/on,
leasing
costs,
power
costs
– Capacity
demand
is
expected
to
growth
over
200
/mes

8. 3G/4G
Network
Evolu/ons
LTE
Data
Devices
SpoAy
LTE
Coverage
LTE
Smartphones
4G
Data/3G
Voice
LTE
VoIP
Smartphones
4G
Data/
VoLTE
LTE
Coverage
Islands
LTE
ConGguous
Coverage
•
•
•
•
•
3G
Voice
&
Data
Coverage
WiFi
Offload
(Voice,
Messaging,
&
Data)
•
LTE
is
evolving
from
data
only
to
data
and
voice
4G
Smartphone
shipments
will
grow
200%
in
2013,
driving
need
for
3G
voice
VoLTE
is
coming,
but
it’s
not
here
yet
LTE
coverage
while
growing
is
not
con/guous
3G
networks
con/nue
to
generate
revenue
VoWiFi
for
capacity,
performance,
and
cost
reduc/on
A need for solutions to provide seamless services during this
period of evolution

9. Small
Cells
Complimen/ng
LTE



Limited
spectrum
makes
small
cells
essenGal
Small
cells
will
allow
carriers
to
compete
with
carriers
with
3
-­‐8
X
more
spectrum
Small
cell
impact
is
greatest
if
started
early
in
implementaGon
cycle

10. Small
Cell
Operator
New
Revenue
Opportuni/es
Bus
Stop
Service
Operator
Network
User
Profile
FemtoZone
DB
Coffee
Club
Service
Add
Campaign
Service
Rich
Presence
Airport
InformaGon
Service
Enterprise
Deployed
Femtos…
User
informa:on,
preferences
and
“which
femto”…
3rd
Party
Services…

11. Presence
Based
Services
–
New
Revenue
Hi!
I’m
at
Yum’s.
I
got
a
coupon
on
my
phone
for
Super
Mocha
Delight
coffee.
It
is
absolutely
divine.
I
am
watching
my
complementary
news
summary
that
is
streaming
to
my
phone!
Oh
–
and
I
am
entered
in
a
draw
to
go
to
Mexico!
Yum Coffee Shop
FemtoZone
Cloud
Services
• Offered
by
businesses
• Enabled
by
the
operator
• Implemented
by
3rd
Par/es
• Opt-­‐in
by
subscriber
Yum’s
Coffee
Club
“FemtoZone”
Funny
–
I
saw
the
promo/on
for
the
free
trip
and
signed
up
for
Yum’s
loyalty
program!
Instead
of
the
news,
I
chose
the
Sports
Summary
video–
I
love
to
watch
the
home-­‐runs
while
drinking
coffee.
I
can’t
wait
to
try
the
Super
Mocha
Delight!
I
see
you
at
their
store
2
blocks
away
–
wait
for
me!!!

12. What
about
ISPs?
Non-­‐Spectrum
Owners
• MVNO+
model
offers
an
opportunity
to
drive
Wi-­‐Fi
enabled
services.
• Wi-­‐Fi
provides
OTT
alterna/ves:
– Integrated
client
– Non-­‐Integrated
clients
– Create
Service Parity is Required!

13. Service
Parity!
–
A
Requirement
3G Voice & SMS - Circuit Domain
4G & WiFi – VoLTE & VoWiFi Packet Domain
SMS-C
HSS
SCP
MSC
HLR
§
§
§
IMS
EPC
Access the current 2G/3G circuit voice core seamlessly
Must address the need to implement solutions across multiple access
domains
Ideally a single platform supports Small Cells, VoWiFi and transitions to
4G/VoLTE

14. VoWiFi Application – Embedded & Integrated
VoWiFi - Status Bar
Notification (Optional)
§ Compatible with all Android Devices
§ Pre-loaded at launch
§
§
§
§
§
§
Client embedded client by device vendor integrated and validated
Devices ship with application pre-loaded
Works ‘out of the box’
Survives factory reset
Option to add client to devices in the field
through handset “MRs”
Remote software upgradeable
§ Operation
§
§
§
§
§
© 2013 Kineto Wireless, Inc. All rights reserved. Confidential and proprietary information.
Embedded, background process monitors
Wi-Fi connection status
Automatically registers when handset
connects to Wi-Fi
IMS becomes the serving domain for voice/
SMS once roam-in completes
All services now transparently delivered
over Wi-Fi
Automatic roam-out to cellular before Wi-Fi
connection is lost
Page 14

15. Integrated Android Client
A Completely Transparent User Experience
Subscriber uses native calling and SMS apps on Wi-Fi and Macro
§ Single Phone UI
Calling
§
§
§
§
§
§
§
Same dialer
Same in-call screens
Same contacts
Same call settings
Same call history
Same voice mail
Same message waiting
notifications
§ Single Messaging UI
§
Messaging
§
© 2013 Kineto Wireless, Inc. All rights reserved. Confidential and proprietary information.
§
Same SMS app
Same inbox/outbox
Same message notifications
§ Supports All OEM UI
Enhancements and
Customizations
§
HTC Sense, Samsung TouchWiz,
Moto Blur, etc.
Page 15

16. Small
Cell
Innova/ons
• Next
–
Doug
Wiest
–
Success
Factors
for
Small
Cell
Deployment

17. Success
Factors
for
Small
Cell
Deployment
• Leveraging
Exis/ng
Investments
• Site
Acquisi/on
Challenges
• Backhaul
Challenges
Doug
Wiest
EVP
EdgeConneX

18. Leveraging
Exis/ng
Investments
for
New
Opportuni/es
• Incremental
Services/Revenue
– PBX,
VOIP,
Trunking,
Video
Conf
– Small
cells
(Femto,
Pico
–
Metro)
– FirstNet
• Deepen
Customer
Rela/onships
and
Dependency
– Venue
Expansion
– Geographic
Growth
– Reduc/on
in
Customer
Churn
• Backhaul
Alterna/ves
&
Exper/se
–
–
–
–
–
Access
solu/ons
Diversity:
Disaster
Recovery
/
Load
Sharing)
Point
to
Point
/
Point
to
Mul/-­‐point
Free
Space
Op/cs
Eband

19. Site
Acquisi/on
Reset
expecta/ons
of
Real
Estate
owners/managers
Create
non-­‐monetary
trades
Focus
on
benefits
of
improved
wireless
services
Understand
/me/regulatory
barriers
to
street
furniture/poles
• Provide
turnkey
solu/ons
• Solve
coverage/capacity
issues
over
larger
geographies
• Use
intermediary
underlying
agreements
•
•
•
•

20. Backhaul
• Provide
aggrega/on
alterna/ves
• Reduces
the
impact
of
price
compression
• Provides
overall
reduc/on
in
cost
• Provide
interconnect
alterna/ves
• Minimize
new
construc/on
• Seek
technical
alterna/ves
• Tethered
-­‐
Fiber,
Coax.
Copper
• Un-­‐tethered
(Microwave,
licensed
&
unlicensed)
– Line
of
sight,
near
line
of
sight,
non-­‐line
of
sight

21. Leveraging
Success
Factors
for
New
Opportuni/es
Next
-­‐
Art
Meierdirk
-­‐
Managing
User
Experience

22. Managing
User
Experience
•
•
•
•
•
Carriers
Focus
on
Customer
&
Service
Management
Venues
Provide
an
IT
Centric
Focus
Neutral
Host
Providers
Bound
by
Carrier
SLAs
Applica/on
Providers
focus
on
Availability
User
Expecta/ons
/
Experience?
Art
Meierdirk
INOC

23. Carrier
Focus
-­‐
Changing
• Originally
the
Carrier
Owned
the
User
Experience
– Carrier
owned
MTSO
provided
all
user
services
– Carrier
owned
distribu/on
– Carrier
owned
service
delivery
to
the
“handset”
• A
variety
of
service
&
applica/on
providers
are
changing
ownership
– Data
&
video
service
providers
driving
usage
to
new
highs
– Carriers
count
on
“offload”
via
WiFi
services
– Even
voice
services
may
come
from
other
providers
• Carriers
are
being
pressured
by
limited
resources
to
use
partners
&
SLAs
manage
user
experience

24. Integrated
Service
Management
–
Know
What
to
Watch
• Provider
Metrics
can
be
tracked
locally
– Small
Cell
Call
&
Data
performance
metrics
• Infrastructure
Metrics
can
be
tracked
locally
– Transport
(DAS,
Small
Cell,
WiFi)
and
Backhaul
– Switching
(LAN,
management
networks)
• Hosts
&
Applica/ons
(availability
&
performance)?
• User
Experience
–
Ask
the
user
or
venue
– There
are
applica/ons
that
measure
user
experience
– Help
desk(s)
for
internal
and
external
customers
• Coordinated
support
is
the
key
–
may
require
partnership

25. User
Experience
Ownership
• No
single
service
provider
has
an
exclusive
on
delivery
of
services
– Voice
/
Data
/
Video
/
IM
– File
sharing
/
networking
/
mobile
applica/ons
• Users
access
services
from
a
mul/tude
of
providers
• Requires
shared
responsibility
for
the
user
experience.
– Consider
becoming
part
of
the
solu/on
• Leverage
your
exis/ng
investment
with
programs
to
improved
user
experience
to
gain
new
opportuni/es

26. WISP Network Support
Network
Operations Center
(INOC)
Notification
Escalation
Internet
Notification
Escalation
Other
Other
NOCs
NOCs
Wireless Provider
Network Support
(Operations)
Common
Equipment
Services

27. Small Cell Support Architecture
Objective – Optimize User Experience:
Applications
Providers
1. Proactive support to prevent or
mitigate impact of outages (secure
access to performance data)
Carrier
NOC
5. Implement remote restoration if
possible
8. Cradle to grave ownership of venue
small cell impacting incidents
On-Site
Support
Monitoring Options:
Site Router
Gateway
Northbound from Carrier NMS
PTSO
KPI metrics
available at
the small
cell.
Private or
Public
Networki
Gateway
Us
e
Vi r Ex
a G pe
ate rien
w a ce
y
r Ex
Via perien
ce
NM
S
tch
7. Venue / customer notification /
updates
INOC
NOC
Support
Dispa
6. Dispatch or engage 3rd party support
U se
4. Rapid assessment of incident
(including correlation of carrier &
venue-specific information)
NMS
Notification
Escalation
3. Implement NOC-to-NOC incident
communication / coordination
Packet
Core
LTE
Domain
2. Recognition of performance
deterioration or impairment
Applications
Providers
Remote
t
Suppor
Router
User Experience
via SAR
Notif
ic
Esca ation
lation
Applications
Users – via
LTE
Venue Pico
network
Venue
Mgt
Femto
Applications
Users – via
3G

28. Wrap-­‐up
Ques/ons?
Open
Discussion

29. THANK
YOU!