1. PUBLIC HEALTH 2.0
Leveraging Social Media and Technology
for Public Health

2. What is
Public Health?

3. “The science and theart of preventing
disease, prolonging life, and promoting
physical health and efficiency through
organized community efforts…”
– Charles-Edward A. Winslow (1920)

4. John Snow (1813-1858)
http://www.ph.ucla.edu/epi/snow/broadstreetpump.html
http://en.wikipedia.org/wiki/File:John_Snow.jpg

5. 21st Century Public Health
• Prevent epidemics and the spread of disease
• Protect against environmental hazards
• Prevent injuries and increase safety
• Promote and encourage healthy behaviors
• Respond to disasters and assist in recovery
• Assure quality & accessibility of health services
http://www.health.gov/phfunctions/public.htm

6. What is 2.0 ?

8. Now,
We Are 2.0

9. MARCH
2015

12. INDONESIA

19. Web 2.0 today
‘Web 2.0’ describes a change in the waypeople
interact with information online, moving from
passive consumption to activecreation of
content.”
Scanfeld, D., Scanfeld, V., Larson, E.L. “Dissemination of health information through social networks: Twitter and antibiotics.” American Journal of Infection Control. April 2010; 38(3),182-
188. Available from: Scopus, New York, NY, April 26, 2010.

20. Web 1.0 vs. 2.0
•Web 1.0 was about reading
•Web 1.0 was about companies
•Web 1.0 was about home pages
•Web 1.0 was about portals
•Web 1.0 was about taxonomy
•Web 1.0 was about wires
•Web 1.0 was about owning
•Web 1.0 was about Netscape
•Web 1.0 was about web forms
•Web 1.0 was about dialup
•Web 1.0 was about hardware costs
•Web 2.0 is about writing
•Web 2.0 is about communities
•Web 2.0 is about blogs
•Web 2.0 is about RSS
•Web 2.0 is about tags
•Web 2.0 is about wireless
•Web 2.0 is about sharing
•Web 2.0 is about Google
•Web 2.0 is about web applications
•Web 2.0 is about broadband
•Web 2.0 is about bandwidth costs
Joe Drumgoole, http://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/

21. 2.0definition/
characteristics/themes/mindset
Openness
Collaboration
Content Creation
InteractionPartnerships
Sharing
Empowerment

22. Why 2.0?
Web 2.0 applications are:
• Popular: Twitter experienced a “1460% increase in global audience between June 2008 and June 2009.”
• Open “space[s] for the informal sharing of health information and advice”
And provide the opportunity to:
• Connect to the public: Organizations are maximizing quick messages to get their news and info out to
highly targeted audiences.
• Correct inaccurate information: Twitter “demonstrate[s] the potential reach of this medium for the
dissemination of both valid and invalid information. It is therefore important for health care professionals
to have a basic understanding of such services and the nature of the health-related information that is
shared on them.”
Scanfeld, D., Scanfeld, V., Larson, E.L. “Dissemination of health information through social networks: Twitter and antibiotics.” American Journal of Infection Control. April 2010;
38(3),182-188. Available from: Scopus, New York, NY, April 26, 2010.

23. Why Public Health 2.0
“Although troubling to many in public health, the use of the Internet for these
purposes simply cannot be ignored. Web 2.0 is here to stay and will almost
certainly influence health behaviors. Health is a logical area in which individuals
will want to seek opinions from others and communicate their experiences. In
this new era, public health officials need to learn how to more effectively listen to
these messages and, simultaneously, develop more livelyand engaging messages
themselves to communicate with the public.”
Kumanan Wilson, MD MSC and Jennifer Keelan, PhD Coping with Public Health 2.0,
http://www.cmaj.ca/cgi/content/full/180/10/1080

24. WEB 2.0 APPLICATIONS
AND RESOURCES

25. 2.0 technologies: the power of 10
Blogs Wikis Collaborative Writing
User Reviews
Geographic InformationSystem (GIS)
Microblogs Photo/Video Sharing
Social Bookmarking
Social & Professional Networking
Virtual Worlds

26. Category 2.0 Technologies
Blogs WordPress/Tumblr/Blogspot
Wikis Wetpaint/Wikispaces/Pbwiki/Wikipedia
Collaborative Writing Google Docs/OneNote/Dropbox/Scribd
User Reviews Amazon.com/Yelp/Yahoo! Answers/Kaskus
Forum
Geographic Information System (GIS) Google Maps/Yahoo! Maps/Microsoft Virtual Earth/Here/
GIS Library at UNC/Foursquare
Microblogs Twitter/FriendFeed/Identica
Photo/Video Sharing Flickr/Picasa/Instagram/Slideshare/YouTube/Vi
meo/Vine/Skype
Social Bookmarking Pinterest/Delicious/StumbleUpon/Furl/Diigo
Social & Professional Networking Facebook/Google+/Path/Linkedin/Academia
Virtual Worlds
2.0 technologies: Mapping App.

27. Source
• http://en.wikipedia.org/wiki/File:John_Snow.jpg
• http://www.ph.ucla.edu/epi/snow/broadstreetpump.html
• http://www.ph.ucla.edu/epi/snow/broadstreetpump.html
• Scanfeld, D., Scanfeld, V., Larson, E.L. “Dissemination of health information through social networks:
Twitter and antibiotics.” American Journal of Infection Control. April 2010; 38(3),182-188. Available
from: Scopus, New York, NY, April 26, 2010.
• Joe Drumgoole, http://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/
• http://www.cmaj.ca/cgi/content/full/180/10/1080
• @wearesocial for Infographic

28. Futher Information
Ilham Akhsanu Ridlo
ilham.net@gmail.com
www.ilhamakhsanuridlo.org
Public Health Faculty of Airlangga University;
Indonesian Public Health Unioun (PERSAKMI)
Chapter City of Surabaya