Presentation I did during a Google Plus for Business Hangout on Air hosted by Chris Lang on April 25, 2012 http://www.googlingsocial.com/?p=1475 You can watch the video version of this presentation here http://www.youtube.com/watch?v=0KYqyD6KClg

1. Deciding on Goals for your
site and setting them up in
Google Analytics
by Ileane Smith
April 2012

2. What are your Goals?
You can have multiple
goals for your site, but
until you figure out, your
goals - You will be:
LOST!

3. No Goals in GA yet? Your brand new reports
that track social impact will be blank!
You haven't defined
any goals
So we're unable to
measure the value of
social referrals on
your site!

4. Set up your goals in GA and your social value
report can look like this!

5. And this!

6. Types of Goals
Number of Pages Visited on Site
Length of Time Spent on Site
Destination URL
Event (advanced)

7. Goals in Google Analytics
Here's the Goals tab

8. How Many Pages Were Visited

9. How Long Did They Stay

10. URL Destination
Exact Match
Head Match
Regular Expression Match

11. Once you have Goals set up in
Google Analytics
you can see which social
networks are bringing your site
quality traffic and the highest
ROI!!

12. Get Free Tips from Ms. Ileane
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