MuseumShare is a shared platform for content-creation and social sharing, with a series on in-person activities to help make cultural heritage more engaging.

2. WHO?
@museumshare @iladuva #MCN2014

3. A D’UVA WORKSHOP
SPIN OFF
www.duvaws.com
@museumshare @iladuva #MCN2014

4. WHAT?
@museumshare @iladuva #MCN2014

5. AN iOS-ANDROID APP
@museumshare @iladuva #MCN2014

6. TO TELL STORIES
TO TALK TO THE
COMMUNITY
TO BE OPEN
TO BE PARTICIPATORY
TO BE COLLABORATIVE
@mTusOeum sBhareE @ ilaCduvOa #M-CCN2R014EATIVE

7. AN EASY TO USE
CMS
@museumshare @iladuva #MCN2014

8. CMS FUNCTIONS
SET UP ITINERARIES AND CATEGORIES
UPLOAD IMAGES, AUDIO TRACKS, VIDEO TRACKS AND
TEXT
SET UP AUGMENTED REALITY
UPLOAD AND GEOLOCATE A MAP WITH LAYERS
CUSTOMIZE THE ICONS, THE COLORS, ETC.
NAME EACH TRACK (IN EVERY LANGUAGE) AND STATE ITS
DURATION
ADD CREDITS, JOIN US, FOLLOW US, CONTACT US,
BOOKSHOP, PARKING, TICKETING, OTHER SERVICES…
UPLOAD ONE IMAGE OR VIDEO FOR ALL LANGUAGES
@museumshare @iladuva #MCN2014

9. A MENU
@museumshare @iladuva #MCN2014

10. A GEO-LOCATE
D
MAP
@museumshare @iladuva #MCN2014

11. A
KEYPAD
@museumshare @iladuva #MCN2014

12. TEXT
@museumshare @iladuva #MCN2014

13. AUDIO
TRACKS
@museumshare @iladuva #MCN2014

14. VIDEO
TRACK
S
@museumshare @iladuva #MCN2014

15. MY
VISIT
@museumshare @iladuva #MCN2014

16. PHOT
OTAKI
NG
@museumshare @iladuva #MCN2014

17. SOCIAL
SHARIN
G
@museumshare @iladuva #MCN2014

18. MORE
FEATURES
@museumshare @iladuva #MCN2014

19. DATA
COLLECTION
@museumshare @iladuva #MCN2014

20. WHAT DATA?
USAGE NUMBERS
USAGE NUMBERS / TOUR / LANGUAGE
MOST LISTENED / LESS LISTENED TRACK
VISITORS / STOP / LANGUAGE
STOPS CANCELLED/ LANGUAGE
TIME SPENT
TOP FAVORITES
ITEMS SHARED
SELFIES SHARED
*IN PROGRESS: TOTAL INSTAGRAMS
@museumshare @iladuva #MCN2014

21. DATA COLLECTION
AT THE COLISEUM
@museumshare @iladuva #MCN2014

22. COLISEUM
# USAGE - LANGUAGE
2093
1299
1143
1012
758
534
341 322
148
27.3 17.0 14.9 13.2 9.9 7.0 4.4 4.2 1.9 13 0.2
2500
2000
1500
1000
500
0
Number of visits Language %
@museumshare @iladuva #MCN2014

23. COLISEUM
VISIT TIME-USAGE-LANGUAGE
53.6 55.2
44.1
53.6 52.6
59.5 58.1
43.3
50.0
43.7
30.4 30.5
24.6
29.4 32.1 33.1
37.3
21.4
29.4
25.4
70.0
60.0
50.0
40.0
30.0
20.0
10.0
0.0
Visit time Usage time
@museumshare @iladuva #MCN2014

24. COLISEUM
AUDIO TRACK PERFORMANCE
12000
10000
8000
6000
4000
2000
0
N° 101 N° 100 N° 1 N° 2 N° 3 N° 4 N° 5 N° 6 N° 10 N° 20 N° 30
esecutions interruptions
@museumshare @iladuva #MCN2014

25. COLISEUM
AUDIO TRACK PERFORMANCE
ENGLISH – ARABIC - JAPANESE
25
20
15
10
5
0
N°
101
N°
100
N°
1
N°
2
N°
3
N°
4
N°
5
N°
6
N°
10
N°
20
N°
30
ARAB
executions interruptions
3000
2500
2000
1500
1000
500
0
N°
101
N°
100
N°
1
N°
2
N°
3
N°
4
N°
5
N°
6
N°
10
N°
20
N°
30
ENGLISH
executions interruptions
250
200
150
100
50
0
N°
101
N°
100
N°
1
N°
2
N°
3
N°
4
N°
5
N°
6
N°
10
N°
20
N°
30
JAPANESE
esecutions interruptions
@museumshare @iladuva #MCN2014

26. DATA
COLLECTION
AT THE
CROCWOLDISSEOUUMRCIN
G
@museumshare @iladuva #MCN2014

27. AUDI
O
@museumshare @iladuva #MCN2014

28. VIDEOS
@museumshare @iladuva #MCN2014

29. PHOTOS
@museumshare @iladuva #MCN2014

30. TEXT
@museumshare @iladuva #MCN2014

31. SOMETHING
TO
CONSIDER
@museumshare @iladuva #MCN2014

32. 1) ARE MUSEUMS READY FOR CO-CREATIVITY, CO-CURATION?
2) SHOULD WE OPEN MUSEUMSHARE ONLY TO
MUSEUMS OR LET ANYONE CREATE A MUSEUM
GUIDE?
3) WOULD MUSEUMS ACCEPT THE PRESENCE OF
AN “UNAUTHORIZED GUIDE” AND STILL BE
PRESENT IN MUSEUMSHARE?
4) MUSEUM VISITORS WOULD PREFER AN OFFICIAL
OR AN UNAUTHORIZED GUIDE?
@museumshare @iladuva #MCN2014

33. WHEN?
@museumshare @iladuva #MCN2014

34. MARCH 2015
@museumshare @iladuva #MCN2014

35. ST. MARK,
VENICE
@museumshare @iladuva #MCN2014

36. PANTHEON,
ROME
@museumshare @iladuva #MCN2014

37. ST. FRANCIS,
ASSISI
@museumshare @iladuva #MCN2014

38. MUSEUMSHARE.GURU
- A SPECIAL EVENT
- IN IMPRESSIVE
LOCATIONS
- WITH CREATIVE GURUS
@museumshare @iladuva #MCN2014

39. THANK YOU!

40. Ilaria D’Uva, D’Uva Workshop CEO
www.museumshare.guru @museumshare
ilaria.duva@duvaws.com @iladuva