Post production for radio advert

1. The reason I chose this song because I believe that it fit the style of retro futurism,
as the song comes under the genre “Electro Swing” which is the genre Swing but
with a modern style to it which is the same with retro futurism. For my advert I knew
I wanted a song that came under this genre but I was unable to come to a decision
until I came across this song. The other reason I chose this song was how the track
sounded happy and upbeat and would fit in perfectly with the advert.

2. My original idea was to create a 1950’s style of an advert, and after listening to
multiple adverts I noticed that there was static noise and microphone crackling
at the beginning before they spoke and I wanted to include this to keep as
close to an retro advert as much as I could.

3. The idea of The World of Tomorrow is that is intended to be an amusement
park with technology that everyone expects in the future. So to follow along
with this idea, I used the crowd talking sound effect to effectively show that the
advert takes within the world of tomorrow and not just a radio room.

4. This is my overall product, though this does not show or include the
effects what has been edited. This is why I am going to use the
presentation to explain what I did during production and how I came
out with the final product.

5. Firstly, The song “Catgroove” by that artist Parov Stelar was definitely my
top pick for this advertisement. Not much editing was done to the song
though the notable difference is trimming the song to suit the advert. So I
trimmed off the beginning of the song so it would kick in when the
announcer starts speaking, I also trimmed the song so that I would fade
out the moment the key information was being said as the song would
have been too distracting. Using the effects, I increased the gain at the
start and lowered it as the announcer spoke.

6. Next up is second layer which includes the crackling noise and the third
announcer. First thing to notice is that there was nothing edited in the volume
and I believe this was best as In my opinion the voice sounded spot on and
didn’t need adjusting. Though the voice clip is a mash up of two attempts, as
one part worked better on one and vice versa. The only editing I did was to
fade in the crackling sound effect which has also been trimmed to the part of
the audio track.

7. The next layer was the hardest to edit as I had to compensate for all the spikes
in the audio, some parts being louder and some parts being quiet. This is
where the DAW benefited me during production. I was able to adjust the levels
to peak when I needed to. The levels were set just above normal to
compensate for the music In the background, I was unable to get the music
levels any lower so to compensate I raised the levels of the announcer to
balance out each other.

8. Lastly is the last lay which includes two main sound effects : Crowd Talking
and the Samsung signature tune which is played in some Samsung adverts
but not all of them. There wasn’t much done with editing besides the fade
ins and outs on both clips as without the fade ins, the advert would seen as
unprofessional. It may not be easy to distinguish but it benefits the advert as
a whole.