1. By: Ehab Etani
Principles Of Marketing
Prof. X. Cartañá
Date: 15/3/2012
Final Presentation
Marketing Mix
iPad 3

2. Marketing Mix: is a major concept in modern marketing and involves practically
everything that a marketing company can use to influence consumer perception
favorably towards its product or services so that consumer and organizational
objectives are attained, i.e. Marketing mix is a model of crafting and implementing
marketing strategy.
Introduction

3. Product
A product is anything that can be offered to a market for attention, acquisition, use or
consumption that might satisfy a need or want.
The iPad is a tablet device that has several features. It is also very thin and has a battery
life of ten hours.This product has the ability to surf the internet, listen and purchase
music, watch videos, view photos, read e-mail, read and purchase e-books and execute
multiple applications.

4. • The Retina display on the new iPad features a 2048-by-1536 resolution, 44
percent greater color saturation, and an astounding 3.1 million pixels — in
the same 9.7-inch space.
F u n c t i o n a l i t y :

5. • HD video Recording:
• Ultrafast 4G LTE: It’s designed with cellular antennas that access a larger frequency
spectrum.That means you can get online almost anywhere you are depending on
your SIM card service.
Product
F u n c t i o n a l i t y :

6. F u n c t i o n a l i t y :
• iSight Camara: The 5-megapixel iSight camera features a backside illumination
sensor that captures great-looking pictures whether by sunlight or candlelight.
With an ƒ/2.4 aperture and a five-element lens, it captures light efficiently to
produce a sharper overall image.

7. • The A5X chip drives power to every one of the 3.1 million pixels in the display.
F u n c t i o n a l i t y :

8. Style: The new device has the same exact design and nearly identical dimensions as the
iPad 2, though it’s slightly fatter (9.4mm vs. 8.8mm) and slightly heavier (652g) due to the
larger internal battery needed to run the high quality resolution of the iPad 3.
Product

9. Packaging: iPad has Its own customized packaging box.
The iPad comes in a very elegant white case and it`s covered with a high quality
wrapping and it`s environmental friendly.
Product

10. P r i c e
Price is the one, which creates sales revenue - all the others are costs.The price of an
item is clearly an important determinant of the value of sales made. In theory, price is
really determined by the discovery of what customers perceive is the value of the item
on sale.

11. P l a c e
( D i s t r i b u t i o n )
Decisions with respect to distribution channel focus on making the product available in
adequate quantities at places where customers are normally expected to shop for them
to satisfy their needs. Depending on the nature of the product, marketing management
decides to put into place an exclusive, selective or intensive network of distribution, while
selecting the appropriate dealers or wholesalers.
Manufacturer
Retailer
Consumer

12. P r o m o t i o n
iPad is a very important product for society.
Targets:
Consumer: Short Lived product
75% of overall sales
Emotional buying
Education : emphasis on simplicity and reliability
Helps different students to do there work faster and more easy.
Enterprise: High Power Performance
High integrations.
Revenue : US$ 108.249 billion
Apple's massive ad budget amounted to about 12percent of the company's $3.8
billion SG&A (selling, general, and administrative) expenses.
Well, here's the answer:Apple's total advertising budget for 2008 came to $486
million.

13. Apple's communication channels or promotions can be divided into two main
groups. Online and Offline
Online
Affiliate Marketing (affiliate is a commercial entity with a relationship with a peer
or a larger entity) Peer: (Group of people who have the same status)
Search Engine Marketing
Forum & Blog Marketing
Social Network Marketing
Offline
TV Advertisements
PressAdvertisements
Press Releases
Outdoor Advertisements
Press Conferences
Sponsorship
P r o m o t i o n

14. Porter`s Five Forces

15. Porter`s Five Forces
 The buyers have Low Bargaining Power because one cant
bargain an iPad 3 if the price is $499 then you cant
change that ,it’s a standard price fromApple.
 The Suppliers Bargaining Power is High because the
suppliers control the shipments that should be taken to
the factory or the main headquarters ofApple. So they
are allowed to bargain to have the best price& because
suppliers can determine the terms and conditions on
which business is conducted.

16.  Threat of new entrants: An Example would be the new SonyTablet
that was released before couple of months.

17. Threat of substitute products: SamsungGalaxyTab

18. Competition: Apple in general have a huge competition from the Linux-based
operating system android made by Google for mobile devices such as smartphones
and tablet computers.

19. ThankYou For Your
Attention !!