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IGNITION: How to make your content go insanely viral by Jonah Peretti/Buzzfeed

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How To Go Viral
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The Biggest Misconception About Viral ,[object Object],[object Object],[object Object],[object Object]
Which Is Higher Quality: Judaism or Mormonism? Judaism or Mormonism? the viral web in realtime
Performance Metrics the viral web in realtime
The Mormons realize that success is... The Idea + A Way To Spread It The viral distribution strategy is as important as the idea itself!
How Content Spreads ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key Point The exact same person behaves very differently on Google vs. Facebook vs. Twitter
BuzzFeed Data ,[object Object],[object Object],[object Object],[object Object]
What Spreads on Google? ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
What Spreads on Facebook? ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
What Spreads on Twitter? ,[object Object],[object Object],[object Object],[object Object]
 
Using Viral Principles ,[object Object],[object Object],[object Object]
These principles of viral distribution apply for all content Even for advertising content, BuzzFeed consistently delivers viral distribution. For every 100,000 clicks generated through paid media to our advertisers’ content, they, on average, saw 60,000 “free clicks” generated by sharing activity. Client A Client B Client C Client D Client E Client F Client G
Maximize Your Viral Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object]

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IGNITION: How to make your content go insanely viral by Jonah Peretti/Buzzfeed

  • 1. How To Go Viral
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  • 4. Which Is Higher Quality: Judaism or Mormonism? Judaism or Mormonism? the viral web in realtime
  • 5. Performance Metrics the viral web in realtime
  • 6. The Mormons realize that success is... The Idea + A Way To Spread It The viral distribution strategy is as important as the idea itself!
  • 7.
  • 8. Key Point The exact same person behaves very differently on Google vs. Facebook vs. Twitter
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  • 17. These principles of viral distribution apply for all content Even for advertising content, BuzzFeed consistently delivers viral distribution. For every 100,000 clicks generated through paid media to our advertisers’ content, they, on average, saw 60,000 “free clicks” generated by sharing activity. Client A Client B Client C Client D Client E Client F Client G
  • 18.