Your customers already know what you sell, but they don't know WHY they should buy from you. It's time to make the shift from commodity to value proposition with emotion driven marketing.

1. IgniteXDS.com
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a publication of
IgniteXDS.com
Emotion Driven Marketing
The Shift from Commodity
to Value Proposition
culture message process

2. 2
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Emotion Driven Marketing
Breakthe Mold& Create Passionate, Loyal Customers?
Is it
time to

3. 3
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Emotion Driven Marketing
Many Dealers use Gimmicks
& Limited Time
Offers to Attract
Customers.

4. 4
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Emotion Driven Marketing
But These Tend to Attract
Free Loaders &
Limited Time
Customers!

5. 5
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Emotion Driven Marketing
Do your Customers have
a reason to buy from you that
Doesn’t Expire?

6. 6
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Emotion Driven Marketing
Your Customers Already Know
What You Sell
But They Don’t Know
WHY They
Should Buy
from YOU!

7. 7
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Emotion Driven Marketing
To begin to Create
Passionate Loyalty
in your customers
You Have to
Understand
Where
They Are!

8. 8
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Emotion Driven Marketing
Your Customers Are Online!
85%
60%
are Pre-Shopping on the Internet!
of their Time Shopping Online!
of Car
Buyers
Car Buyers
Spend
onlin
e
off
line
11.5 Hours
on average
1995 2000 2005 2010

9. 9
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Emotion Driven Marketing
2 10Will EVER
Submit a Lead!
They Have Changed How They Shop!
1.2Showrooms Before Making a Purchase
Car Buyers
Only Visit
2001 2009 2011
out
of
ONLY

10. 10
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Emotion Driven Marketing
Daily News
What Used to be a
Direct Approach!
to the Customer
Buying Funnel
est. 1898 est.1620 est. 1922 eEsT. 1930
Newspaper Ads Radio Commercials Television Ads

11. 11
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Emotion Driven Marketing
Has Led to
Misappropriated
Marketing & Advertising
Internet
58%
50%
Referral from
Friend/Family
19%
16%
Newspaper
5%7%
Direct Mail
2%4%
Outdoor Ads
2%2%
TV
2%4%
Magazine
1%2%
Radio
1%1%
0%
10%
20%
30%
40%
50%
60%
*Source: 2011 AutoTrader.com/ Polk Automotive Influence Study
IgniteXDS.com
Internet Referral from
Friend/Family
Newspaper Direct Mail Outdoor Ads TV Magazine Radio
0%0%
6%6%
20%
0%
21%20%
2%
25%
0%
10%
20%
30%
40%
50%
60%
*Source: 2011 AutoTrader.com/ Polk Automotive Influence Study
IgniteXDS.com
Most Influential
Advertising Sources
Typical
Marketing Spending

12. 12
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Emotion Driven Marketing
Experience
WOW!
Equip
Learn
Reward
R
ecommen
d
Advo
cate Jou
rney
M
es
sage Pro
cess
Culture
Story
Your
Why Buy
Discover
Find
Evaluate
Educate
Close
Buy
Pros
pect Jou
rney
Today’s Customers Make a
Buying Journey!
They Are Shopping in the
Hidden Buying Cycle Online!

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Emotion Driven Marketing
Culture Message Process
Get it Our There! Using Every Tool at
Your Disposal.
It’s about engaging the masses with your story
at every point along the buying journey! In a way
that customers will instantly connect with you.
How We Do It:
Websites, Micro-sites & Landing Pages
Social Media
Blog, Content Marketing & SEO
Tell Your Story! Everywhere and in
Every Way Possible.
It’s about creating an emotional connection
with your customers & prospects. Across
everything! Online, In-Store, All Your Advertising,
Events, even in the way you answer the phone!
How We Do It:
Custom Branding
Creative Design
Strong Story - Your Direction
Keep it Going! Be Sure You’re Always
Working at Peak Performance.
Process is key to making sure your Culture & your
Message are working to get you the best results
possible. Everything you do needs to be Measure,
Analyzed & Measure again!
How We Do It:
Lead Nurturing & Follow-Up
Sales Process Training
Brain Storming & Cultivating New Ideas
This is How to Live in the Present!

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Emotion Driven Marketing
Together
Culture, Message & Process
Create ‘Your Story’& Your Why Buy!
M
es
sage Pro
cess
Culture
Story
Your
Why Buy

15. 15
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Emotion Driven Marketing
Put ‘Your Story’ to the
test with these questions...
Are You Even Telling It?
Does it Reflect Your Core Values?
How Honest Is It?
Does it Add Value?
Have you Given Customers a Way to Relate?
^
current

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Emotion Driven Marketing
Hurr� I�!
Limited Time Offer!
Ask Yourself Does Your Current Marketing
at Your Customers?
Yell
Hurr� I�!
Buy NOW!
Limited Time Offer!
Act Fast!
Won’t Last!Won’t Last!

17. 17
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Emotion Driven Marketing
Or Does it
Help the
Customer
Decide?
Purchase a Vehicle with us
& We’ll Donate $100 to
the Charity of your choice!
We’ve Got Your Back! Get
Our Family Discounts!
When you Join Ours!
We’re Here For You! We host
Vehicle Technology
Seminars Every Week!

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Emotion Driven Marketing
Telling ‘Your Story’ turns your
Commodity Proposition
into a
Value Proposition!

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Emotion Driven Marketing
Have You Reviewed Your Marketing Lately?
81%of CEOs
believe they are delivering on
their brand promise.
ONLY 8%of customers agree!

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Emotion Driven Marketing
Define Your Unique Story!
It Separates
You from Your
Competition.
Culture

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Emotion Driven Marketing
Sharing Your Story Online Will Spread It
Far Beyond the Original
Customer.
Message

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Emotion Driven Marketing
A Refined Company Process will result in
More Traffic, More Leads &
More Sales.
Process

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Emotion Driven Marketing
Ultimately ‘Your Story’ Will Translate into
Higher Sales & a Happier More
Successful Company!

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Emotion Driven Marketing
Your Story Must Come from the Heart!
20xMore Memorable
than Facts!
Less than10%of All Businesses are Sharing
their Authentic Story Online!
facts
eep!
Emotional
Stories are

25. 25
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Emotion Driven Marketing
Remember ‘Your Story’is all
Emotional!

26. 26
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Emotion Driven Marketing
An Emotional Story will...
Create Lasting
Connections
Encourage
Repeats &
Referrals
Create Advocates
of Your Business!

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Emotion Driven Marketing
they will spread
Your Story
Far & Wide!
When you
Create
Advocates
of Your Business

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Emotion Driven Marketing
Once You’ve Created Advocates &
They Have Told the World You Have to
Become Your Story!

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Emotion Driven Marketing
Once Your Story is
Nurtured &
Supported
it can help to
Transform
Your Business
into a Legend!

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Emotion Driven Marketing
So How
Do You Define
Your Story?...

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Emotion Driven Marketing
We create an
Individualized
Game Plan
based on your
Competition
Strengths
& Goals!
That’s Where We Come In!

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Emotion Driven Marketing
Culture Message Process
Are You Telling Your Story?
Have You Defined Your Brand?
Do You Have Employee Buy-In?
Have You Connected with
Your Community?
How do you Deliver
Your Message?
Online
Social Media
Traditional Media
Community Events
Are your Effectively
Nurturing Leads?
Are you Measuring
Success & Failure?
Are you Continually Seeking
New Opportunity?
We Help You Define Your Story!

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Emotion Driven Marketing
How Do We Deliver It?
DefinedDefinedDefinedDefinedDefinedDefinedDefinedDefinedDefined
PlanPlanPlanPlan
Defined
Plan
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MicroMicroMicroMicroMicroMicroMicroMicroMicroMicroMicroMicroMicroMicroMicroMicroMicroMicro
SitesSitesSitesSitesSitesSitesSitesSitesSitesSitesSitesSitesSitesSitesSitesSitesSitesSites
Micro
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PagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPagesPages
Landing
Pages
LandingLanding
Pages
LandingLanding
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LandingLanding
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Creating your story is only half the battle!
You have to get it out there to the masses using everything
at your disposal. Our Inbound Marketing Process helps you
to deliver your story to the world while making sure you’re
operating at peak performance!
1. Tell Your Story
2. Get Found
3. Drive Traffic
4. Nurture Leads
5. Convert
6. Analyze
7. Refine
8. Grow!
We Use the Ignite XDS Inbound Marketing Process

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Emotion Driven Marketing
What Is It
Like to Work
With Us?...

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Emotion Driven Marketing
Our Story
the Ignite XDS Journey
It began like any other journey in search of greatness, in a small shop
with a few creative guys and a couple of yellow legal pads looking to start a
revolution. We had been carefully observing the current state of marketing in
secret for sometime and noticed there was a great opportunity developing.
Marketing companies were either too focused on generating results or too
distracted with creative designs to deliver effective solutions for customers.
Don’t get us wrong, both are very necessary to be successful in the marketing
game, but when used independently they don’t get the job done.
We only have two goals in mind at all times – achieve happiness & success in
the customer! Everything we do as a company hinges upon those two goals. If
we have to work late, so be it! If we have to come in on a Saturday, we will! If the
world is ending, we don’t budge! Well… we will probably get to higher ground
first, but when it’s over we will come down the mountain, dust ourselves off
and rebuild. We know we will never stop learning, creating, teaching and
growing because that’s always been our story and it always will be.
Culture Message Process

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Emotion Driven Marketing
What Sets Us Apart?
We’re NOT for Everyone!
Looking for Just the Right Fit
There are over 28,000 Auto Dealerships in the United States alone but we’re
only looking for the select few that will benefit most from our efforts. We
pride ourselves on the cornerstone that we don’t offer set-it-and-forget-it
solutions. A partnership with us is a real, engaging, ongoing relationship. We
take the time to get to know you like family before we ever discuss doing
business together. Most importantly, we want everyone on board. If your
entire dealership, from the boardroom to the showroom, isn’t all in with us,
we can’t perform at our best & more importantly neither can you!
We Don’t Take on Competitive Clients
We have access to a rich data-base of information about car buyers & car
buying trends that allow us to target your community most effectively, and
help you become more successful. It’s in our best interest to help you be the
best you can be, but we wouldn’t be able to do that if we took on competi-
tive clients. Which is why we do not & will never take on a competitor of
yours. We want to help your company be as successful as you possibly can
be, and we can’t deliver on that promise without pledging to be your private
partner. So that’s exactly what we will do!
All 28,000 U.S. Dealerships
OLD
Ideas
REPETITIVE
Ideas
NEW
Ideas
We’re looking for
these guys!

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facebook.com/IgniteXDS
phone: (810) 225-8350
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Emotion Driven Marketing
What Can You Expect from the Start?
Technically We Don’t Sell...
Together we decide if there is a reason to do business.
e
a!
e
a!
GREAT!
Good to see
you again!
Good to see
you again!
You
talk...
You
talk...
We
listen...
We have
an idea!
We have
an idea!
GREAT!GREAT!
Good to see
you again!
You
talk...
You
talk...
We
listen...
We have
an idea!
We have
an idea!
GREAT!
Good to see
you again!
You
talk...
You
talk...
We
listen...
The 1st Meeting
During our first meeting, our primary focus
is getting to know you. What are your issues,
your aspirations? What sets you apart? We will
discuss your ideas, vision, goals, and any chal-
lenges you are currently facing. The intent is to
determine if and how, Ignite XDS can fit into
your plan for success well before recommend-
ing any course of action.
The 2nd Meeting
Our second meeting comes only after we’ve
had an opportunity to do some research and
have had the time to determine what factors
can most greatly effect your desired goals.We
will discuss our ideas, review preliminary strate-
gies, and shape a beneficial partnership.
Potential Partnership
Our process is not a perfect fit for every
company. It requires your management team’s
involvement. During the evaluation process,
together, we will decide if the type of relationship
exists where ideas flow freely, challenging topics
are discussed openly, and where even opposing
viewpoints can find common ground. You chal-
lenge us, and we will challenge you, and together
we will create something remarkable!

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facebook.com/IgniteXDS
phone: (810) 225-8350
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Emotion Driven Marketing
Why Choose to Work With Us?
We’re All About the Three “F’s”
Flexible
It’s not about how many hours you’ve worked, but how you get things done!
Fun
The environment needs to reflect the personality & style of the company
Fresh
Getting enough time away is a must in order to cultivate the best creativity.
Our Staff Are All Rock Stars & Rocket Scientists!
In order to provide a happy and successful experience for the customer
we have to have a one-of-a-kind staff. We know our process won’t work
if there is even one piece not fitting just right. Our staff of unorthodox
professionals have been hand selected and groomed to produce the highest
quality marketing possible to get you more traffic, more leads & more sales!
We Give Ourselves the Freedom to be
AWESOME!!!

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IgniteXDS.com
facebook.com/IgniteXDS
phone: (810) 225-8350
Share this eBook!
Emotion Driven Marketing
Inbound Marketing
A comprehensive guide that will take
you through the philosophy, the tools
& the process. All in one easy to under-
stand book!
Social Media
Learn how to create, market & manage
a successful Social Media presence
and how we can help you do it for less
time and less money!
Autodrive Apps
These online tools will help you cast
a larger net for cultivating more lead
opportunities to keep your customers
engaged & coming back for more.
Web Marketing
Everything you want to know about
our web services including, Traditional
Websites, Portal Sites, Micro Sites &
Landing Pages.
Content Marketing & SEO
All the tips & tricks to getting your
websites found online including
SEO,Blogs & other tools we use to get
your website found.
The New Company Culture
The traditional company culture is
changing. It’s less about how much
time you’ve worked, but the quality of
work you produce!
Check out our other eBooks at IgniteXDS.com!
Ignite XDS – Inbound Marketing
The people at Ignite XDS have made their careers studying buying trends and buyers. We know marketing, we’ve pioneered Inbound Marketing, and we have the tools and
infrastructure to get the job done. If you have goals, if you are willing to commit, if you want to get results, contact us today to begin the conversation. We promise, you’ll be
glad you did.