Video: http://ignitephoenix.blip.tv/file/1513030/ Event: Mini-Ignite @ PodcampAZ Date: November 1st, 2008 I have a case study (read: current problem) of direct mail marketing efforts to web-based marketing efforts. I used *only* direct mail for marketing for about 5 years and was suddenly forced to transition all marketing efforts to the web. IF NOTHING ELSE — this presentation should be entertaining… everyone likes a great crash and burn story where there is just one guy left looking like he just survived a nuclear explosion.